Luke Sommen, Coogee, 2034

Luke Sommen

Senior Sales Executive

Ray White Coogee | Clovelly | Bondi Junction , Coogee, 2034

Ray White Coogee | Clovelly | Bondi Junction

190 Coogee Bay Road, Coogee, New South Wales 2034
Agency Overview
Further to this submission I look forward to hearing from you in regards to a time to meet, inspect and appraise your property more accurately along with providing a list of all our recents sales and technique used to achieve the maximum from your investment.

In the meantime please find below further information on our office and services

Selling a property is an important life event. The decision on which agent to appoint is the single biggest factor in determining a positive outcome.

Every vendor wants a successful sale at the best possible price, in the shortest space of time, and with the minimum of fuss. Despite many agents promising to achieve a particular price, the role of an agent in the process is not to determine the price. Their role is to generate maximum interest in the property and draw out genuine buyers who then compete with each other on price. When an agent is a good marketer of property, this is how the vendor will get the best result possible in the marketplace at the time of sale.

More people trust Ray White than any other agency in Sydney we sell 1 out of every 6 homes throughout Sydney, Ray White is the most googled Rear Estate Brand in Australia *source google analytics

I have highlighted some points for your consideration on what Ray White is able to provide and deliver.

1. Prime office location

Properties digitally displayed in both windows of our high profile offices in busy Bondi Junction & Coogee attract a lot of attention. We capitalise on the foot traffic with our professional modern LCD window display, open house brochures, Living Lifestyle magazine, and free investment advice. Carefully designed lighting attracts buyer’s attention day and night, seven days a week, every day of the year. Over 18% of all property sales through our office are generated from our off-the-street buyer enquiries.

2. Lowest priced and best positioned advertisements

Ray White is the largest real estate advertiser in Sydney, which means you benefit from the buying power of our brand, with the cheapest advertising rate and the best positioned print ads. Ray White pages in the local real estate publication of the Living East and premier Eastern Suburbs publication The Courier feature well set out pictorials. These generate a significant level of telephone enquiry, which translates into physical inspections of your home.

3. Reliable administration team

Our administration team support the sales team, allowing them to focus on selling your property. Our friendly and capable administration team is co-ordinated by Christina Fragias and Kit Sze, Office Manager. Kit and Christina ensure the administration team is focussed on client service, salesperson support, and that every aspect of the sales process proceeds smoothly.

4. Australia's largest real estate network

More than 30% of buyers in the Eastern Suburbs come from outside the local area. The Ray White network is now over 1000 offices strong, putting us in contact with buyers all over Australia and the rest of the world. Every week we talk to new buyers referred to us by other Ray White offices, including Brisbane, Melbourne, New Zealand and the greater Asia Pacific Nations.

5. Reputation and experience

Ray White has been selling property in Sydney since 1902 and is now the largest real estate network in Australia. One in every five properties sold in NSW is sold by a Ray White office - Ray White is the proven market leader.

6. Award winning team

Our experienced sales team sell more local property than any other office - last year we sold 98% of all listings secured by our office. Our sales team regularly receives awards for top sales results in Sydney and Australia as well as best marketing agents. In fact, we are in the top 10 offices of any real estate business in NSW. You’ll benefit from our experience and proven track record of success.

7. Strong and ethical management

Our offices are owned by Sam Capra and Belinda Clemesha whose strong leadership has continued the team’s ongoing market leadership. With over 25 years of estate experience, Sam and Belinda have won a host of industry awards for outstanding performance and are respected within the industry for their ethical and professional approach to business, and the office sales team is also consistently named as Premium Members of the Alan White Club for excellence in service with outstanding results.

8. Experienced auctioneer and credibility in auctions

Our Auctioneer is Damien Cooley, one of the top performers in the Eastern Suburbs and 1st nationally. Damien is highly regarded across the entire real estate industry for his outstanding auctioneering skills, as well as his total commitment and professionalism towards his clients. In the past 7 years Damien has conducted in excess of 12000 auctions. He also runs specialist auctioneer workshops for the Ray White Group.
9. High credibility in auctions

The most recent survey revealed that Ray White auctioned 12,500 properties in NSW alone last year. If you are considering the auction method of sale no other company can offer you the success rate of Ray White and more importantly, your local Coogee office.

10. Living Lifestyle Magazines maximise exposure

Every week we put together a booklet of all the properties we are currently marketing. This is widely distributed from local cafes, our office reception, at every Ray White open house we conduct, emailed to our entire buyers database, throughout our 18 Eastern Suburbs offices. Your property’s brochure goes directly into the hands of people actively looking to buy. Please click the link below my email signature to view a copy online.

11. Ongoing training

All members of staff undergo ongoing training weekly. We have full time in-house trainers at Ray White and regularly use outside specialists for additional training. The benefit for you is a strong sales team who are well trained for consistent peak performance.

12. Whole office approach

Our sales team work together to find a buyer for your property. Each week your property is discussed in sales meetings to ensure “top of mind” priority for your property with all salespeople. In addition, we review strategies and discuss buyers who have been to other properties and may be interested in yours. In addition, if any member of the sales team finds a buyer for your property, the commission is shared – giving the whole team great incentive to sell your property.

I am confident that no other real estate office in your area is better placed to secure the maximum exposure for your property an act in a professional manner to extract the highest price from the current marketplace.

As the consistent market leader, Ray White keeps setting new standards of professionalism and service that most other offices can only struggle to emulate.

I encourage you to investigate the level of service which other offices can deliver, because I am confident your investigations will only confirm our clear position as the best agency available.

I sincerely hope that I will have the opportunity to work as your chosen agent. If you have any queries, please do not hesitate to contact me in the office on 9315 6644 or directly on my mobile 0410 585 324.

Kind regards
Luke Sommen
Marketing Plan
• Print and internet based marketing option
* Exceptional photography
*3 x consecutive weekly insertions in ‘Living lifestyle magazine’ distributed throughout Eastern suburbs inner –city and Lower north shore Ray White agencies and open for inspections.
*8 websites, including ‘premium listing’ on and as priority listing
*full colour brochures with floor plans
*Dual Office (Bondi Junction & Clovelly/Coogee) high profile main street LCD window display
* 8ft x4ft Photo Signboard, solar light board if suitable
*SMS email database alert

Trish Ludgate one of Luke's clients for life

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