Aaron Petrilli, Surry Hills, 2011

Aaron Petrilli

Sales Consultant

L J Hooker Inner City, Surry Hills, 2011

L J Hooker Inner City

1,33 Bayswater Road, Surry Hills, New South Wales 2011
Agency Overview
LJ Hooker Inner City is dedicated to delivering an exceptional real estate service in the inner city, city fringe, eastern suburbs and inner west – Sydney’s fastest growing and most dynamic real estate markets. With extensive experience across the full property spectrum, from studio apartments and high-end residences to multi-million dollar project marketing, LJ Hooker Inner City is strategically positioned to provide a competitive advantage.
With Australia’s leading real estate professionals at the helm, LJ Hooker Inner City is at the forefront of the industry. The team at L J Hooker Inner City form a remarkable union with a shared vision and spirit of enterprise – a collaboration based on initiative, forward-thinking and innovation that fosters success.
Entrenched in the neighbourhood, our hand-picked team of agents and property managers have their fingers on the pulse and bring with them a wealth of experience, unrivalled market knowledge and a proven track record of top results.
Passionate, energetic and highly driven, our team works closely together to offer our clients individually tailored campaigns backed up by one of Australia’s most iconic real estate brands. It’s this combination of personal, hands-on service and an established, highly respected network that sets our agency apart from the rest.
Our office is prominently located in the heart of the inner city, an area undergoing massive urban renewal and gentrification and home to some of Sydney’s most exciting real estate.
Marketing Plan
Recommended Method of Sale: Auction

We recommend a 4 week Auction campaign which gives us the opportunity to introduce your property to as many buyers as possible. I would suggest taking your property to market as soon as you can to take advantage of the low stock levels and high buyer demand in Redfern.

Higher prices can be achieved
Creates competition between buyers
Offers prior to Auction can be considered
Creates urgency for buyers to show their interest
Sale is unconditional on Auction day
Concentrated marketing can reach more buyers, more quickly
Often results in a quicker sale than private treaty

The Right Marketing Plan is Vital
A property is a large item to market in financial, emotional, AND practical terms. That’s why it requires a lot of precision, planning, know-how and some investment.
The Right Marketing Plan for your property should clearly:
Expose your property to the maximum number of buyers.
Profile your property to buyers across the street, across the country and around the world.
Be targeted to the group of buyers who will be most interested in purchasing your property.
Present your property in its best possible light.
Create an emotional appeal and connection with buyers.
Compete successfully with other advertised properties for a buyer’s attention.
Generate interest amongst the buyers to view the property.
Create excitement and urgency in the buyers who see it.
Assist buyers to understand the value in the property price.

I am sure that you will find that most agents in the market place adopt a similar strategy to the above Auction process. I believe what my strength is over and above some of the agents that you may be speaking with in the marketplace is my personal dedication to your property sale and my dedication to getting you as many buyers interested as possible and then negotiating the highest possible price from those buyers.
I achieve this through developing strong buyer relationships throughout the course of marketing your property so that there is a genuine level of trust between myself and prospective buyers. I am sure that you can relate when I say that people want to deal with an agent that they can trust and they are much more responsive to advice and negotiations when you have that relationship with them.
I am not a director of an agency and have made a conscious decision within my business to only ever sell 2 properties at any one time. Because of this it means that i handle everything from initial phone inquiries about your property - (which can be crucial to maintaining interest), I nurture buyer interest, attend all of the open homes and handle the whole negotiation process. Which is why I achieve results above owner expectations and would love to provide you with a list of past vendors that you are very welcome to call yourself to ask about their experiences in selling with me.
Often when your agent is a director of an agency or one that takes on too many properties at one time, it is logistically impossible to run that marketing campaign effectively without delegating some of those crucial tasks to a Junior agent.

I'd like to thank you for all your hard work and enthusiasm throughout the duration of the sales process and beyond! It was great to work with someone so proactive and supportive. And you went over and above the call of duty with helping me with my subsequent purchase, offering advice and insight which is something I really appreciated.

Laura Brundle / Darlinghurst

Aaron, just a quick note to say thank you very much for all of your hard work. I truly appreciate how you handled the whole campaign from start to finish...and what a fantastic result! You are a master negotiator!
Thank you for making yourself available 24 7 due to my work commitments.
I could not be any happier with your services and highly recommend you to any body choosing an agent. I look forward to working with you again in the future.

Leeane Bampton / Redfern

"Thank you for your incredible efforts in obtaining the highest sale price for my property. You truly went above and beyond when my apartment did not reach the reserve price at auction, and by hunting down every interested party, ended up securing a price far beyond the reserve. I cannot thank you enough for your help. I always felt like you were personally invested in doing a great job. You are worth every penny!"

April Fonti / Elizabeth Bay
Office Location