Senior Sales Executive
Senior Sales Executive
Want to know why we lose business to other agents all the time?
You want the best price for your property, and you deserve it. You made the investment; you paid the mortgage, you rode the ups and down. Agents know that you’re looking for the greatest return, which is why the easiest way for an agent to win business is to value property high. Then, after the agent has won the business, they can talk about a softening market, a surprising lack of interest or a dozen other factors that justify you “revising” your expectations downwards.
That approach to sales costs an agent nothing. Meanwhile, you’ve footed an expensive marketing campaign at the wrong valuation. Your property has been on the market for more days than it should. And that means more strangers walking through your home, more mortgage payments, greater uncertainty and a delay in moving into what’s next for...
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We believe the best approach for your property would be to privately promote your property for a week or two and gather valuable market feedback before moving to a public campaign.
Focusing on a targeted group of buyers will provide all of us with clear pricing evidence and the likelihood of attracting a number that suits you.
Our back-end database is quite sophisticated and refreshed with new buyers daily.
We would then assess feedback and report back to you. Following this information you will be well armed and confident to decide on the next best step. This may be to push ahead with a full campaign, tweak or adjust the marketing, accept an offer etc.
From this point we would recommend an auction as being the best method of sale. Whilst the intensity may have left the market, the market in our view is a 'Normal Market'. Heading into 2016...
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"Having bought and sold numerous homes both in Australia and overseas you yet again confirm and cement my decision to use a hyper local boutique agency. I have dealt with big franchise operations in the past and found their approach and tactical knowledge to be generic. Not only do you go above and beyond, your intimate market knowledge and advice from the outset was precise, confident and the key contribution to my result of nearly $300k above what I was happy to accept. You have such a unique and personal approach that I cannot recommend more highly. You are the leaders in your field and Cobden & Hayson is easily the most professional Inner West agency."Mark / Annandale
"Selling our home was an extremely difficult decision to make; Ben was very considerate of our circumstances and provided the right advice and support during this time.Rob And Lindy / Leichhardt
Selecting Ben was without a doubt ultimately the right choice, within 48 we had sold our home at a price far greater than our expectations. Bens in depth knowledge of the Inner West area is second to none.
From the personal level of service we received, the professional backup of all the other agents and our final result Ben and the team at Cobden & Hayson truly exceeded our expectations at every turn."
"We wanted to thank you again for successfully selling our home in Annandale. We may not have mentioned this to you but when we first decided to sell our property we interviewed 3-4 Local Real Estate Agents. There were a number of reasons why we selected you and your company, mainly your unique personal and individual approach, you really made us feel like it was all about us, your solid Real Estate experience, a strong and proven marketing program not just the run of the mill program that the franchises suggest to all of their sellers and the professional way you presented yourself!Jim And Janine / Annandale
Honesty is a valuable asset in business and I believe you and your company excel in this area.
Since the day we signed your agreement, we were confident that your strong market knowledge was very thorough and you presented the pros of selling in this market. We were impressed with our final sale result and all thru the selling stage the constant communication and reporting from your firm.