Brad Minhinnick, Fortitude Valley, 4006

Brad Minhinnick

Director

Link Living, Fortitude Valley, 4006

Link Living

Level 1/57 Berwick Street, Fortitude Valley
Queensland 4006
Agency overview

Most people buy investment properties to take a step towards financial freedom and a better way of life. I love that we can offer a range of services to make those dreams a reality. Many agencies say that they can "Maximise your return" without actually being able to offer something to do just that. We have a number of services on top of property management that can actually set you in the right direction to maximising your return. Ask us how.

Marketing Plan

An efficient and successful property rental listing requires a combination of several key elements.

Good quality professional photography with a floorplan, combined with a well-written ad and setting the right rent for your prospective tenants will guarantee you the best result.

If you try and save a few hundred dollars when it comes to advertising, you run the risk of your property being overlooked, sitting vacant for weeks on end and therefore costing you hundreds if not thousands of dollars in lost rent.

Think about these scenarios:

Scenario 1 – No Advertising
Rent: $515 per week
Advertising spend: $0 (Photos were taken on a phone, basic ad on realestate.com.au with low to no traffic)
Property sits vacant for 4 weeks = $2,060.00 Lost rent

Scenario 2 – Aggressive Marketing Package
Rent: $515 per week
Advertising spend: The Link Living Aggressive Marketing Package is only $302.50 incl GST (which is fully tax deductible) and includes the following:
- Highlight listing on realestate.com.au
- Platinum listing on domain.com.au
- Professional photos and floorplan
- 6 foot by 4 foot For Lease sign out the front of your property
Property sits Vacant for 1 week = $515.00 lost rent

Results
An aggressive marketing campaign means that it's more likely that your property will be vacant for a significantly shorter period.

In this scenario above, an upfront investment of $302.50 on an aggressive marketing package has brought the vacancy period down from 4 weeks to 1 week, meaning you are $1,242.50 better off in real cash flow terms.

That's more than 27 weeks of your management fees covered or 744 Krispy Kreme doughnuts.

Office Location