Darren Penn, Newcastle, 2300

Darren Penn


Ray White Newcastle Lake Macquarie, Newcastle, 2300

Ray White Newcastle Lake Macquarie

1 Union Street, Newcastle, New South Wales 2300
Agency Overview
By choosing the services of Ray White Newcastle Lake Macquarie you are dealing with one of the largest and arguably most experienced Real Estate teams in Newcastle and Lower Hunter.

Our offices are located in Newcastle and Charlestown with Ray White Commercial also located in Charlestown and Ray White Lifestyle and Rural located in Newcastle. In line with the needs of New South Wales fastest growing region, our teams specialise in all areas of the real estate industry and look after the interest of a wide range of clients, from first home buyers to large corporations. We pride ourselves on our professional approach to business and offer our clients expert advice and attention to detail, making it our responsibility to fully understand your needs.

When you engage us as your Agents, we undertake to keep you completely informed as to the state of the market as it affects your property and we ensure that you can make a fully informed decision when a buyer is found. All of our sales staff are graduates of the Ray White Sales Course. They regularly attend seminars to ensure that you are properly advised, to ensure that your property receives the maximum exposure to the market and, most importantly, to ensure that you obtain the highest possible price in the shortest possible time.

Our association with other Ray White offices throughout Australia, New Zealand and Asia allows our clients to take advantage of the continual referrals that are passed onto us regarding all aspects of real estate through the Ray White Super Group.
Marketing Plan
Sale Method

After taking into account the market, the suburb and the property, I feel the property should be marketed by means of Private Treaty with the property being previewed at the commencement of the campaign.

Locally Private Treaty is the most popular method of sale in the region with local buyers being quite comfortable with the method.

Private Treaty also gives us the latitude once the preview period has been completed:

- Negotiate with interested buyers or,
- Set an asking price
- Naturally you would be consulted prior to any pricing and there are a number of alternative pricing methods that can be utilized.

Preliminary Activities

Pre campaign activities include:

- Contract preparation
- Property preparation
- Professional photography
- Professional plans
- Property video created
- Design of all websites, signage and brochures

Campaign Commencement

On commencement of the campaign the following activities will be undertaken:

- Upload to all web portals with Priority Placement and Property Gallery inclusion in selected suburbs
- Local area brochure distribution
- On site signage (if permitted)
- Database buyer matching
- Friday Open Home guide inclusion (if property is to be opened)
- Saturday display advertising and Open Home (or private inspections if preferred)

Weekly Activities

- Private inspections as required
- Open homes as agreed upon (generally mid week evenings and Saturday's)
- Subsequent buyer follow up and discussions

Throughout The Campaign

Throughout the campaign a number of weekly activities, as mentioned above, will take place.

In addition to these activities I will actively work with all buyers that make contact directly with us regarding the property.

In addition to direct contact our database manager will continually be contacting new buyers and alerting them to your home.

Buyers are also kept up to date weekly with viewing times and pricing changes.

Naturally as a result of interest buyers will have questions regarding your property that will require answering before they begin making offers.

Once a buyer feels the property is suitable I will qualify buyers financial capacity to purchase and move forward engage the buyer in negotiations and making offers.

Negotiations and Offer and Acceptance

Throughout negotiations buyers will make offers both verbally and in writing.

All offers will be qualified and passed on to you as soon as possible.

My skill as a negotiator has assisted many Vendors achieve exceptional sale prices and coupled with a sound knowledge of Real Estate and Sales I will move the best offer (based on your instructions) towards signing the Contract for Sale.

This final phase of the sales process will involve either:

- The respective lawyers/conveyancers exchanging contracts, or
- Myself or my team exchanging in house as permitted by Law in NSW

In late 2010 we both purchased & sold property through Darren Penn at Ray White Newcastle Group. Throughout our property purchase we were so impressed in our dealings with Darren & his team that we then decided to entrust the sale of our home to Darren also & this proved to be a wise decision. Our home sold within three days of being on the market for an excellent price – didn't even make it to the first open house! Negotiations were swift, communication was excellent & they really made it very easy. Both Darren & his assistant Christie Grogan were an absolute pleasure to deal with. Their professionalism, dedication to their work, clear communication & consistently prompt responses were superb & we were made to feel as though nothing was a bother at any stage. We thank Darren & Christie for all their hard work, wish them well in their new endeavours & would highly recommend their team to anyone considering buying or selling property.

John & Maree Mullard / Hamilton

John & I are happy to write this testimonial for Darren Penn. Darren was introduced to us by a family member as a professional who would be able to guide us through a difficult process that of selling the family home of an elderly relative. Darren was very discrete in his dealings with my elderly cousin. He met with her on several occasions & slowly & carefully explained to her what was involved in selling her home & what we hope to achieve. In all of his subsequent dealings with her & the family, from home inspections through sale of the property & finally to settlement Darren displayed empathy & professionalism. The family had the confidence in Darren to let him ‘run the show’. Darren, however, always discussed his plans with us & sought our approval before he would proceed. We are certain that his advice on the methods he utilised in promoting & selling the home achieved the highest price that we could expect on the property.

John & Julie Cooper / Waratah

Good Afternoon Darren and team, Darren it gives me great pleasure in thanking you and Christie on the recent sale of our home in Fletcher. From the initial recommendation for your services stating that you were professional and attentive, this was an understatement. Commencing at the initial consultation to the endpoint of sale, your services constantly and consistently exceed our expectations. Too have your home sold within 48 hours, at the asking price, my wife and I was highly impressed. Your ability to market our home was precise, accurate, and highly professional. Your attentiveness and attention to detail was greatly appreciated. You effectively communicated with us both in written and verbal reports on a regular basis, which was very comforting. I would highly recommend your services to any prospective client looking for a professional sale of their home.

Luke & Shalome Wiseman / Fletcher
Office Location