Ercan Ersan, Surry Hills, 2010

Ercan Ersan

Senior Sales Executive

Ray White - Surry Hills, Surry Hills, 2010

Ray White - Surry Hills

500 Crown Street, Surry Hills, New South Wales 2010
Agency Overview
Ray White Inner City Group: 1 team, 2 offices, 14 years of excellence, is an award winning dedicated sales & property management business with our local offices located at 77 Erskineville Road, Erskineville and 500 Crown St, Surry Hills.

This business was founded 14 years ago, and was recently awarded #3 Real Estate Office NSW in the Ray White Group . Ercan and Shaun's expertise in sales spans over 15 years throughout the Inner City and Inner West of Sydney. Their deep understanding and commitment to the Real Estate industry is obvious to their clients. Despite the hectic pace of their working environment, they firmly believe in good old fashion service, building trust and a long term involvement with every client resulting in a great deal of repeat business.

As a company Ray White adopt a realistic and honest approach to property sales that differs from many of our competitors - we listen to you and tailor a cost effective service that provides you with peace of mind and the services that you want and need.

We are dedicated to providing personal and professional service to property owners and are extremely proud of the enthusiasm and professionalism of our team.
Marketing Plan
Thank you for allowing us the opportunity of advising you on the sale of the above property and the value we can add.

The Inner City and Inner West of Sydney is now one of the most sought after areas in the Sydney real estate market and we are confident your home will perform well in the current market.

Making the right choice in appointing an agent to market and negotiate the sale of your property is critical. We are focused on what matters most to you and the key elements required to affect a successful sale. We will outline details of our proposal and a strategy for the marketing process which partnered with our recent activity in the area and surrounding will ensure we achieve a premium for your property.

We have gained our knowledge and expertise through selling north of 1,100 properties within the inner city and inner west. This success provides us with a sound referral base, ensuring you receive maximum coverage and the highest possible price for your property.
With recent record prices achieved by us in the area such as Erskineville 146 Rochford St - $2,860,000, Erskineville 1a MacDonald St - $2,050,000, Erskineville 18 Binning St - $1,910,000, Erskineville 5a Flora St - $1,510,000, Stanmore 62 Cambridge St - $2,465,000, Newtown 95 Chelmsford St - $2,300,000, Stanmore 74 Cavendish St - $2,000,000, Darlinghurst 250 Liverpool St - $3,500,000 and multiple building records in Alexandria, Redfern, Surry Hills, Petersham, Enmore, Darlington and Chippendale - your property will be in safe hands should you decide to proceed with our proposal.

Why Us?

We are skilled negotiators achieving an average of $45,000 over the reserve price on auction day for my home owners throughout the previous 12 months.

Your property will have premium listing at both of our offices; Erskineville (77 Erskineville Road), Ray White Surry Hills (500 Crown Street) and as part of the Ray White Network your property will be promoted on our international website and on LCD Screens at our shopfronts at both offices which is great exposure across Sydney.

Ray White is the most Googled real estate brand in Australia with an office in China, your property will also be promoted on their main website www.juwal.com which is vital for Chinese buyers and investors.

Our own creative in house marketing, copywriting and photography teams ensure your property is showcased to its best advantage, the use of reference icons and summary text making it accessible to view to all, including those buyers who are time poor.

We will produce an amazing video for your family home. This marketing has been proven to grab the hearts of many buyers and ex-pats looking to purchase in Australia.

We make the selling process simple by providing total solutions to your transaction, providing options for building and pest inspections, home loans, insurance, property leasing and removalists.

Totally committed to selling your property, we know that a record sale for your property will secure us future business and we are in the business for the long term.

Method of Sale and Timing

Our recommendation is a staged campaign with an initial off market campaign through our exclusive buyer database. 30% of our sales each year are facilitated through this method with great success.

Stage 1 will utilize the buyers sourced from our past and current sales at a comparable price range to your property. These buyers will give us great insight and feedback towards your properties value and allow us to present offers for you to consider with minimal marketing costs.

Stage 2 will utilize our full marketing exposure across the entire Ray White network and Online marketing. This includes domain.com.au. realestate.com.au, juwai.com, raywhite.com.

Stage 2's tailored marketing program with a defined timeline will encourage buyers to make decisions with the primary goal of creating buyer competition either before or at auction. This method also eliminates the opportunity of under-pricing or over-pricing your home, and allows the market to compete in a public forum to ultimately drive the price up.

Our average days on market for 2016 is 23, the auction method plays a large role in this.

We can also project manage the preparation and refurbished of your home, if any. We have a long list of qualified, reliable and trusted tradesman who can assist in maximising the presentation and price for your home within our required time frame.

Buyer Reach and Profile

One of our points of difference is our strong presence across a range of niche suburbs. We are actively involved in cross selling throughout areas such as Erskineville, Newtown Surry Hills, Darlinghurst, Chippendale, Darlington, Redfern, Alexandria, Stanmore, Camperdown and Enmore (to name a few). Once your property is listed with us, we will email and call all qualified buyers who we have met through our previous sales in your property's price range.

We will also email your property through our buyer matching database system to over 16,500 active inner city and west buyers. This will create maximum exposure for your property by sourcing potential buyers from surrounding suburbs. I believe this type of exposure cannot be matched by any other agents.

Open Homes

We recommend both private inspections by special invitation and open home viewings. We will both be present at all the open homes along with another licenced agents. This enables us to service each buyer who inspects your property with the utmost care and diligence, on hand to answer any questions they may have and also maintain a high level of security at all times. We will then carry out follow up calls to potential buyers who inspected the property. This enables me to make contact with more buyers and have more information to report to you in a faster manner which is vital in today’s market.

Communication and Feedback

We will be in contact with you the day of each open for inspection with a brief update and during the course of each week, We provide a written summary of feedback from prospective buyers. It is extremely important that you know exactly what we know, so you can make informed decisions, whether that be prior to auction or on auction day. we pride myself on my transparent communication.

Why Ercan Ersan and Shaun Stoker

In 2016 I was awarded #63 in Real Estate Business’ top 100 real estate agents in Australia and #4 Agent in the Ray White Network NSW.
IN 2016 Shaun Stoker was awarded #25 in Real Estate Business’ top 100 real estate agents in Australia, #1 Auction Agent and #5 Principal within the Ray White Group.

We are both part of the Alan White Elite Performer group of agents based on our sales success in 2016/2015.

We are currently the No. 1 Ray White office in the area for volume of sales and current listings on the market as per www.realestate.com.au

We have been selling in the Inner city/west area for over 14 years and we are passionate about the community and selling homes within this area.

Moving forward:

We truly believe that achieving great results and providing a higher level of service backed by the international brand Ray White is a key differentiation from my competitors.

We would like to express our enthusiasm at the prospect of looking after you and your property in the marketplace.
Office Location