So, how is Belle Property different?
We believe you must be able to rely on the integrity of our advice at all times. This will never be compromised under any circumstances and you will see this manifest in several areas of our service. Two I'd like to highlight are:
Accurate property appraisals
The real estate industry is unfortunately known for providing intending sellers optimistic and often unrealistic price expectations during the appraisal stage. At Belle Property Newtown, we take a different approach and instead, we base our market estimates on solid facts. I would be pleased to discuss examples of other similar properties sold in your area at our next meeting.
Price Range Provided to Buyers
We also believe that you as the vendor and potential purchasers should be told the same likely selling range, unlike many agents who adopt a price estimate for the seller and a dramatically different 'quote' for the buyers.
2. Clear Communication
Our ability to get information into a crowded market is also critical. We have developed a unique advertising style and secured priority media placement to ensure that all potential purchasers see your property. Some of these elements include;
The Belle Property Magazine
Each fortnight we produce a colour lifestyle property magazine featuring all of our newly listed homes and apartments. It is available at all Belle Property open inspections & auctions, cafes, local businesses & car wash’s within each core marketing areas, available at special events and seminars, distributed throughout over 33 Belle Property offices across Australia and may also be viewed on our website.
Unlike our competing networks, our weekly Magazine displays each of our properties on a double page for the FULL 4 weeks of the marketing campaign therefore creating more synergy, awareness and referral opportunities between Belle Property offices and agents.
High impact, award-winning Advertising
We have an in-house marketing team who ensure the design, copywriting and photography for your home has the strongest possible buyer appeal and 'cut-through'. You may have noticed the effort our team of specialists pursue to ensure every photograph sells the lifestyle advantage of each property. The added use of our easy reference icons and summary text makes it easier for 'time-poor' buyers to inspect your property.
The Belle brand
Finally, the Belle name gives you the best platform, highest visibility and strongest market credibility to sell your property. The market associates the Belle brand with quality & integrity, which provides confidence and endorsement to buyers considering your home amongst many others in a crowded property market.
When you become a Belle Property client, it is our intention to develop a long lasting relationship. The significance being, our hard work to ensure your experience is outstanding from our first meeting until the sale is settled and beyond. In order to ensure you remain a valued client well after the sale has taken place, we have developed a number of service initiatives including;
Total Solution to simplify your transaction
When a customer seeks to buy or sell a property, we recognise there are a number of other elements required to assist in the process. Things such as home loans, insurance and property leasing are usually required along the way. To this end, we have developed relationships with the best suppliers in the market to ensure our
Belle Property Customers receive VIP service when introduced.
Powerful connections, Free PR & Editorial Potential
Belle Property can connect you to an extensive list of powerful Clients and contacts including targeted buyers, media journalists, private banking, technology and the financial community. Whilst real estate is about property, it's also very much about relationships and as a Belle Property client, you have access to these influential relationships that Joseph Tropiano and Anthony Tripodi and the entire Belle network have developed.
The bottom line is the way we achieve our goals and deliver a premium result. We do this simply by ensuring you achieve an outstanding price for your home and by providing excellent customer service. And whilst 6 Star Service is one of our key business principles, it must be accompanied by outstanding results.
High tech buyer matching system, which connects your property to more buyers.
The internet is the core marketing element of your property campaign. It is the first port of call for most buyers. Our international website is easy to use, showcasing your property with large photographs and comprehensive detail to a local and global audience. Our “Belle Exclusive” register enables buyers to enter their details and receive automatic alerts on new properties that match their criteria.
Skilled negotiators ensure you realise the highest possible price
At the heart of every successful sale is the ability to secure the highest price and best selling terms on your behalf. Our negotiation strategies and methods ensure that we deliver these outcomes. To control the sale, we have developed great expertise in the areas of product knowledge, rapport building, articulating each property's selling features and closing skills.
One of the Inner West's leading agents with an unparalleled track record for high sales prices and impeccable customer service, Joseph Tropiano epitomises the values for which the boutique international Belle Property stands, elite salesmanship, high level results, real service and ethical business practice.
The winner of the Most Outstanding All Round Performance In Sales Agent Award in 2009 and a Top 3 Nominee in 2010 for the same award his former agency, Joseph is 100% service driven and known for delivering a seamless sales process.
The Principal and Licensee of Belle Property Newtown, Joseph is an expert negotiator with a finely tuned understanding of the local market. Never satisfied with a 'good' result, Joseph aims higher and works harder to achieve exceptional results with a remarkable 90% of his listings sold at or before auction.
With unlimited energy and passionate enthusiasm, Joseph employs a proven strategy to find not just a buyer but every possible buyer to compete for the properties he is representing. Throughout the process, Joseph works hard to create a memorable customer experience based on trust and respect for his clients.)
the unique benefits of our own buyer databases
Belle Property has a central buyer database called 'belle exclusive', which is attached to our website. It enables buyers to register to receive alerts on new properties that match their criteria. In addition, we have our own office databases with details of all our contacts and their requirements. Any motivated buyers who might be interested in your property are contacted personally as soon as the property is listed and invited to view it. All other buyers on this database also receive the information on your property.
our choices Private treaty, auction or expressions of interest
my recommendation Public Auction
my reasoning We believe deliver the best outcome for your particular property because of the following:
This makes the buyers bid against each other rather than try and pull your price down. This means the negotiations are always in an upward direction.
Eliminates the Pricing Issue
The reserve price for an auction is usually set just before the auction. Therefore, we will have the benefit of receiving 4 – 6 weeks of market feedback
to help us determine the true selling value of the property.
Places a Time Frame on the Selling Process
Private Treaty selling is an open –ended sale process that can continue indefinitely, where as with an auction the buyers have a set time frame to
work within. This ensures that all buyers give the property their full attention during the selling period, culminating in a process that is focussed and successful.
Purchase Prior to Auction
The auction process offers buyers the option to negotiate a purchase before auction. The buyer is then required to complete all formalities prior to
the auction date. The benefit of this is being in control of the price, plus the confidentiality of the buyer and price.
Post Auction Sale
If your property is not sold at Auction which is a possibility, our statistics tell us that if correctly priced the property will sell with 14 days.
Another interesting fact is that an Auction Property is on the market for approximately 42 days on average compared to Private Treaty Sales
which are on average, available for 84 days before a buyer is found.
There is no cooling – off period for purchasers. Contracts are signed and the deposit paid as soon as practical after the fall of the hammer.
our choices I can offer inspections by appointment, where buyers must contact us to arrange a private inspection, or we can conduct open
inspections, where your property is advertised as available for viewing on certain days for a set time period, usually 30-45 minutes.
my recommendation 30 minute open homes and private inspections. Please see attachment (Marketing Timeline)
my reasoning Open homes are designed as an introduction to the home to potential buyers and a private inspection is designed for buyers to
really get connected to the home. I have opted for 30 minutes as I want to create as many buyers in the home at the same time as
this will create “The Hot Property Alert” to potential purchasers.
I recommend a strategic marketing plan to ensure your home attracts the maximum number of buyers, and thus, the maximum sale price. A reasonable investment in marketing, within your budget, is critical to this process. I know how to attract the attention of buyers in a crowded market place. A marketing plan isn’t designed to just find you a buyer - it’s designed to find every possible buyer for your property.)
Marcus & Kelly Grimm / Newtown
Hope all is well. As per your request I have put together a testimonial for you, which you can use as you wish;
We first met Joseph some years ago when he was a prominent agent around Newtown at another agency.
We have more recently bought and sold through Joseph and the team at Belle Newtown. Joseph impressed us during the purchase of our new home with his transparency and professional manner even during the stress of the auction.
When it came to selling our old home we only interviewed one Agent as we felt comfortable dealing with Joseph and his team, and were confident that he would achieve a good sale result for us. Joseph’s advice on home presentation was invaluable and the marketing program first class. Wow was that really our house?
When our home failed to sell at auction, Joseph’s confidence never wavered and we were pleasantly surprised when he sold our home within 2 weeks following the auction at the asking price (he recommended), and above
One night at around at 10pm, I sent Joseph a text message with a thought that I had suddenly had. It was a request to remove some ugly little stickers from the patio doors that the previous tenants had found charming and I wanted removed before the photographer came to take campaign photos. Within minutes Joseph replied saying that he had it hand and not to worry. I shot back a response promising to write him a testimonial that he could print in the Sydney Morning Herald. The photos were excellent (not a sticker in sight) and three weeks later the place was sold. So here it is, a well deserved testimonial for one of the hardest working, professional people that I know.
Alex Coward / Darlington
From the day that I called Joseph to enquire about a property that he had sold, directly across the road, he did everything in his power to be the agent that I chose for the sale of 32 Golden Grove St. He did this by always doing what he said he would do and never being pushy. It seemed to me that people would wa