Purnell Citywide Real Estate was established in Kingston in 1987 by Genette and Kevin Purnell. Since then Purnell Citywide has grown strongly to become a highly respected boutique agency specialising in the sale and management of established residential property in all areas of Canberra, but predominately the Inner South.
Purnell Citywide is prominently located on street level in busy Giles Street Kingston and by virtue of that location experiences a high volume of enquiry. In addition, the office receives a very high level of personal referral stemming from the fact that both Genette and Kevin have been involved in the real estate industry in Canberra for over 35 years. Both Genette and Kevin are “Old Canberrans” having attended Griffith Primary School and Narrabundah High School. Genette and Kevin live in Griffith and because of their extensive local knowledge, know the Canberra market and prices very well.
This knowledge has been passed onto two of their four children Brie and Nick who now manage the agency.
My approach to selling differs to the typical real estate agent persona. I believe that you 'catch more bees with honey' and therefore my approach with buyers is to be friendly and knowledgeable. I believe this gets the best result as you want buyers to want to buy from you because they enjoy the experience. This helps get my vendors the best price.
I use creative adverts, black and white photography, videos and targeted social media campaigns to set my properties away from the hundreds on the market. I believe that to get the best result an advert must leave an impression, you must make buyers want to come and look at the property. In the digital age we now live in the first inspection of the property now happens online so this first impression must be excellent.