Piers Crawford, Holland Park, 4121

Piers Crawford


Ray White - Holland Park, Holland Park, 4121

Ray White - Holland Park

930 Logan Road, Holland Park
Queensland 4121
Agency overview

Piers has over a decade worth of experience in Real Estate, Property Development, Marketing and Property Management. Working as a Sales Director previously, he has great knowledge in handling all project marketing and overseeing millions of dollars worth of property transactions. With his relentless enthusiasm, energy and vision he sets his goals high to build a successful business.

Piers is now Principal at Ray White Holland Park, leading a dynamic and dedicated Sales and Property Management team, that is committed to the best customer service, providing a complete Real Estate Service with honesty and integrity as its corner stone.

When Piers is not working he will be in the surf, exercising or spending time with his family.

Marketing Plan

Sales Method:

Private Treaty with no list price.


Auction with an intensive 4 week marketing campaign.

The advantage of an Auction campaign is that there is no ceiling on price and upon the fall of the hammer you will have an unconditional contract.

Taking a property to Auction does not prohibit you from accepting an offer prior to Auction day.


Presentation is key! When you are marketing a property you are not in isolation, you are in competition. Your product needs to be perceived as the best value to get the best result.

To achieve this, these basic tools are invaluable:

- Professional Photography & Floorplan
- Strong presence online, including interstate and international portals - You can't sell a secret!
- Video Slideshow with Voice Over - a play button gets clicked on 5x more than a photo
- Marketing directly to Buyers Agents and current buyers on my database.

Last but not least
- a strong agent, who knows all the details of the property and has a strong background in marketing and negotiation.

This is just an informal proposal and I would welcome the opportunity to discuss recent sales and marketing strategy in more detail with you.

Check out the video attached it gives an insight to some of the unique marketing strategies we have in mind to ensure the property is advertised to its most potential.


We were extremely happy with the service from Piers and his team. Piers made the process an easy and stress free one and we were happy with the sale price achieved in just three weeks.

—Chris / Holland Park

We were very happy with our decision to list with Piers Crawford for the sale of our home. Piers was down to earth, easy to communicate with and made it a simple process. He had excellent local market knowledge and achieved a great result for us.

—Shani & James / Mount Gravatt East

Ray White Holland Park headed by Piers Crawford recently sold our property in Holland Park West. We couldn't have been more impressed with the service,thoroughness, and particularly the attention to detail. They successfully sold the house twice after a failed contract, it was a professional experience ,and I would recommend Piers personally. Highly recommended agent.

—Brad Griegg / Holland Park West
Office Location