Raymond Fadel, Sans Souci, 2219

Raymond Fadel


Stone Real Estate, Sans Souci, 2219

Stone Real Estate

393 Rocky Point Road, Sans Souci
New South Wales 2219
Agency overview

Experience & Reputation

We know St George Peninsula like the backs of our hands – we live and breathe it! After more than two decades in the business we have an extensive network and database of landlords, vendors, buyers and tenants who turn to us for all of their real estate needs, astute advice and clever market insight. Preserving our proud heritage and upholding our reputation is extremely important to us.

Cutting Edge Technology

We’re dedicated to leading the field when it comes to real estate technology that can help us to operate our business more efficiently and allow us to provide a better standard of service for our clients. Our website, social media, or digital channel at youtube.com/stonesanssouci, our database and our marketing all benefit from our commitment to innovation and progress.

Innovative Marketing

We are experts in cost-effective, high-impact marketing which reaches the broadest scope of buyers and, importantly, the right target market. We will tailor a marketing campaign utilising the web, personalised websites, database, local and daily print media advertising, video, brochures and signage to suit your specific property. Using expert real estate photographers, copywriters and interactive floorplanners, virtual Tours & strong social and digital we know how to showcase your property to perfection.

Market Leading Agents

We cultivate and nurture a team of highly respected, experienced agents who love what they do and excel in real estate. We offer them all of the support they need in order to provide our clients with the finest results and the most rewarding real estate experience possible. As market leaders, we aim to set the bar high.

International Capabilities

Through the extended worldwide Stone Real Estate network we have the advantage of being able to market our properties locally, regionally, nationally and internationally. This ensures that our properties have the broadest, most cost-effective possible exposure to potential buyers, which is vitally important given that the Peninsula real estate is in consistently high demand with interstate and international buyers.

Brand Recognition

The boutique Stone Real Estate brand is a respected international force in real estate, synonymous with service and integrity, with more than strategically placed office have a distinctive royal colours are instantly recognisable in the marketplace. An association with the Stone Real Estate name adds credibility to your listing and gives it the best possible chance of success. It’s also a powerful marketing tool, given the group’s significant investment in advertising every year.

Marketing Plan


PUBLIC AUCTION would be our recommended form of sale. Advertising without a price will allow the market to determine a personal value to the home, as there may be buyers who will be emotionally impacted by the style and presentation of the home.


Week 1-2:

A Professional Photographer will be organised for the day photography on the home. This will be used in preparation of brochures, signboards and display material. During this period we'll start preparing our buyers from the database to view your property.

A floorplan of the home will be organised to showcase the room sizes, site plan and different levels.

An 8’ x 4’ Prestige Signboard with 1 photo is placed at the front of the block and notification relating to the property will be distributed to the neighbours in the immediate area.

A bulk SMS of our clients (156 current matched buyers) and inclusion in our monthly email alert to approx 1500 clients of our database will be organised. Our Unified database will also be organised to match a current buyer to your home.

As part of our social media marketing, the property will be displayed on our facebook page at www.facebook.com.au/stonesanssouci along with another 14 sites, and on www.twitter.com/stonesanssouci.

A global database email alert to over 32,000 prospective buyers will be organised throughout our network for clients looking to buy in the St George and Sutherland areas

The property will be listed on the Internet on:
www.realestate.com.au (Highlight Property Listing + E-Brochure))
www.domain.com.au (Premium Plus + E-brochure to Domain database)

A professional video will be prepared and posted on video sites such as www.youtube.com/stonesanssouci where we have a dedicated channel. It also appears on other sites such as realtytube.com.au. It will be placed in our LED window displays at our Sans Souci office. This allows for up to 10 photos of the home to be displayed.

Open Homes will commence on Saturdays and inspections by appointment can also be provided.

Our initial open home will be to our database and an invitation to our buyer agent contacts will be organised.

Weeks 3-6

On Tuesdays, I would like to organise a meeting to discuss the prior week’s inspections and comments from interested parties. If this is not practical, a report can be emailed out to you.

The advertising in the St George Domain Leader will consist of two quarter pages and accounts for 60% of all new buyer inquiry.

An editorial submission will be organised in the St George Domain. This is not guaranteed but the quality of the photography should ensure this should be selected.
We will commence our drop of 1,000 A6 drop cards around the home, and a personal invitation can be organised to the neighbours and adjoining streets. This may well provide the local heart buyer.

At the end of the fourth week , an on-site Auction would be organised

Weeks 7-19:

An allowance of 6-12 weeks is required for settlement after exchange


3 Bedroom Townhouse Sold $966,000
"Thank you Ray on the fantastic result achieved today. Over $200,000 over the previous sale achieved for the front villa in the complex. Thank you very much Ray"

—Jack & Eva Woroski / 3/5-7 Robinson St Monterey

5 Bedroom 20 year old Home Sold $1,940,000
"Record result for the Monterey area, I can't ask for more. It was a difficult sale but in the end it was an exceptional result. Thanks Ray."

—Jose Ferreira / 14 Bath Street Monterey

3 Bedroom Villa Sold $920,000
"Amazing Result Ray, professionally marketed, record villa price for our complex. Your reviews on RateMyAgent were well deserved, and thanks to you and your team."

—Francis Fytanis / 6/29 Chuter Avenue Ramsgate Beach
Office Location