The @realty difference
Our business model allows us to offer the totally personal approach and commitment of Independent Agents, coupled with the back end support of the @realty network.
We are not required to hit advertising targets and therefore are able to create custom campaigns that are in the best interest of YOU the client.
Without the pressures of Agency auction targets, or minimum media spends we can guarantee there are no hidden agendas when recommending the best marketing plan for your property.
The most important marketing time in any campaign is in the first few weeks. Best not to waste them! Buyers are excited by ‘fresh’ listings. New listings are always of interest to the existing buyer group.
In the digital age, buyers become aware of a new listing very quickly; Sometimes within just hours of the listing. This means that a wave of all buyers that are ‘in-the -market’ can often hit within the first one to two weeks.
However, statistics indicate that once a buyer ‘discards’ a property, they rarely reconsider it!
This is why it can be an advantage to market a property without a price, or price it correctly at the start of a campaign. Otherwise, you run the risk of your property ‘stalling’; and being dismissed in the buyer ’s mind. This can lead to a lengthy time on the market, and ultimately a lower sale price.