First National Real Estate Neilson Partners
Our company had its beginning in 1917. The founder father, Frank Facey was born in Cranbourne, Victoria and after a career in coach building , started a Real Estate business in Dandenong.
Frank opened the doors of his Estate Agency in the main street of Dandenong and in 1945 a new site was purchased and a new office built. In fact, today the current First National Real Estate Hall & Partners office is on the same site.
Frank's son Angus joined his father in the business in 1930. His son Andrew followed in his footsteps and joined his father in the business in 1968 and took over the management in 1974 .
During the 90's the group comprised an industrial office in Dandenong as well as residential offices in Dandenong, Berwick, Narre Warren, Endeavour Hills , Mulgrave, Glen Waverley and Pakenham.
The Berwick office combined with Hudson Real Estate Berwick in the late 90's and in 2002 combined with Cremin Real Estate (Pakenham) . Both Bill Hudson and Jack Cremin were icons in their communities. In recent years the group has consolidated to 3 offices located in Berwick, Narre Warren & Pakenham.
Exciting times at First National. In July 2011 another change to the business with Andrew Facey our friend and landlord selling out and reserving the name Frank Facey for his new development company. Our new trading name will be First National Real Estate Neilson Partners with the partnership across our 3 offices, Narre Warren, Berwick and Pakenham.
Modern technology has been embraced with the computer support linking all residential offices to promote all properties and to support our vendors. As members of First National we also enjoy the benefit of a 500-office strong referral network throughout Australia and New Zealand.
Today we offer property management across our 3 offices, both residential and commercial as well as sales of all categories of real estate.
Our commitment is long term and to fulfil that our aim is to provide the best in service and results.)
Method of marketing
The two main methods of sale are private treaty or auction. The first involves the setting of an asking price and the submission of offers received to the vendor. Usually the asking price is perceived by the buyer to be the vendors “dream price”. Most buyers would not be comfortable paying this price, so they attempt to shift the vendor down in price. The amount a vendor is prepared to drop and the amount the buyer expects the vendor to drop are often very different figures.
An auction campaign involves a 4-5 week period of intensive marketing culminating in auction day. Interested parties are asked to bid competitively for your property until a reserve price is met or passed. Whilst your property has enough desirability to benefit from an auction campaign, there can be no guarantee that an auction will create the competition amongst buyers necessary to achieve the desired result.
In fact, recent auction sales have almost all seen properties passed in on either a vendor bid or with restrained and minimal bidding from the public.
A more refined method of private sale is a “sale by negotiation”. In such circumstances your property would be offered to the market at a “more than $” or “to suit buyers over” figure. This allows us to put your property to buyers without too specific a focus on price and importantly to negotiate upwards from a bench price rather than defend your asking price. The process also removes the focus from one particular day, i.e. auction day and allows us to consult with our vendors and increase the intensity of negotiations when more than one buyer is identified.
Interested parties are encouraged to put forward their very best offer and by maintaining the confidentiality of each party’s offer substantial differences in offers made are not uncommon. This process enables you to know you are dealing with the right buyer when comparing their offer against others also made.
At Neilson Partners First National, we are highly skilled negotiators and we favour this method of marketing. It protects our vendors from missing out on achieving more for their property than that first thought possible. It encourages interested buyers to put their best offer forward or risk missing out on the property they want.
It allows market forces /competition to drive the price in an upwards direction rather than a downwards one (I am yet to meet a vendor who doesn’t find this appealing!).)