Tony Gough, Newcastle, 2300

Tony Gough

Sales Consultant

Ray White Newcastle, Newcastle, 2300

Ray White Newcastle

1 Union Street, Newcastle
New South Wales 2300
Agency overview

By choosing the services of Ray White Newcastle Lake Macquarie you are dealing with one of the largest and arguably most experienced Real Estate teams in Newcastle and the lower Hunter. Our offices are located in Newcastle and Charlestown with Ray White Commercial also located in Charlestown and Ray White Lifestyle and Rural located in Newcastle. In line with the needs of New South Wales fastest growing region, our teams specialise in all areas of the real estate industry and look after the interest of a wide range of clients, from first home buyers to large corporations. We pride ourselves on our professional approach to business and offer our clients expert advice and attention to detail, making it our responsibility to fully understand your needs.
I have been working in the industry as an agent for over 25 years and pride myself with having an excellent knowledge of the local area, a strong work ethic and excellent communication skills. When you engage myself and Ray White as your agent we undertake to keep you completely informed as to the state of the market as this will affect your property and help to make as much an informed decision as possible when it comes to when a buyer is found.
Our association with other Ray White offices throughout Australia, New Zealand and Asia allows our clients to take advantage of the continual referrals that are passed onto us regarding all aspects of real estate through the Ray White Super Group.

Marketing Plan

The sale method for a home like yours at the price you are hoping for, I feel would be best suited to a possible two sales methods. The first being marketed by means of a Private treaty with the property being previewed at the commencement of the campaign without a price. Locally Private Treaty is often the most popular method of sale with local buyers being quite comfortable with that method. The second possibility would be the sale of property by auction and is widely recognised as the most effective and successful method of achieving a premium price for your property in the shortest possible time. This is achieved by the following:
An auction advertising program is an impressive demonstration of your commitment to sell, with a targeted marketing campaign intended to saturate specific buyers in the market.
Marketing without a price attracts an unlimited buying market – buyers will judge your property on its features and benefits – not price.
The contract of sale will be on your terms. You, the owner, remain in control and the terms you set may include the period for completion, financial terms, or any other special conditions.
An auction date creates a sense of urgency yet still allows purchasers ample time to complete their own inquiries and arrange finance.
On the actual day of the auction each potential purchaser can clearly see their competition, which builds competitive biddings and ultimately exhausts market demand – resulting in a premium price.
At the conclusion of a successful auction, the purchaser is required to pay a 10% deposit and the unconditional contract of sale must be executed. The purchaser is then locked into the purchase of your property.
The method of sale ultimately comes down to a combination of the type of property and also your own preferences on what you are most comfortable and happy with.
Throughout the process of either sale methods we would negotiate with buyers, set an asking price (if applicable) preliminary activities including pre campaign activities such as contract preparation, property preparation, professional photography, professional plans, designing of all the websites, signage and brochures.On the commencement of the campaign the following activities will be undertaken - upload to all web portals with priority placement and property gallery inclusion in selected suburbs - local area brochure distribution - on site signage (if permitted) Database buyer matching, Friday open home guide inclusion, Saturday display advertising and open home (or private inspections if preferable)
Weekly Activities - Private inspections as required, open homes as agreed upon (generally mid week evenings and Saturday's) Subsequent buyer follow ups and discussions throughout the campaign.
Naturally as a result of interested buyers, there will be a number of questions regarding the property that will require answering before they begin making offers. Once a buyer feels the property is suitable I will qualify buyers financial capacity to purchase and move forward to engage the buyer in further negotiations and making offers.
My skill as a negotiator has assisted many vendors achieve exceptional sales prices and coupled with a sound knowledge of real estate and sales i will move the best offer (based on your instructions) towards signing the contract for sale.

Office Location