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Is Christmas the Worst Time of Year to Sell Your Home?


Christmas is known as a time for giving, but is it a time for selling your home?

Agents typically advise homeowners against launching a Christmas sales campaign, as buyers pert their attention away from the property market in favour of presents and party-going.

But some vendors have no option and need to offload their property before the fat man falls down the chimney. If you’re a vendor that’s feeling the pinch it’s important to consider whether the Christmas holidays are the best time to sell your home.

If you decide that this Christmas is a good time for you, follow these basic tips and you’ll end up with cash to spare after the holidays.

Where is everyone?

It may seem obvious, but one of the biggest disadvantages associated with selling your home over Christmas is that so many people go on holidays. This includes buyers and real estate agents – particularly those with families that are taking advantage of the school holidays.

Get in as early as possible to find the right real estate agent to sell your home and make sure that they have an effective selling strategy including a solid contact book of interested buyers over the Christmas season.

Spring competition

The spring selling season is traditionally one of the busiest periods for residential property transactions. But with so many homes hitting the market, it makes sense that there will be some properties that fail to find a buyer.

Bear in mind that you will be competing directly against these vendors in the lead up to Christmas, and they might be desperate. Various circumstances may demand that a property is sold prior to Christmas – be it porce, relocating for work or financial requirements such as funding the purchase of another family home prior to the end of the summer school holidays.

Whatever the case, if you want to avoid your home being lumped in with the Spring rejects, it’s important to conduct a targeted marketing campaign.

Make sure that your home is promoted as a ‘new listing’ and if possible, explain why you are selling in the lead-up to Christmas. Create urgency in your marketing campaign, but don’t appear that you are under financial pressure to sell your home or that there is anything wrong with your property. If you fail to differentiate your home from the other properties left over from spring, expect to face lower offers and dragged-out negotiations with buyers.

It’s important that you select a proactive agent that will launch a worthwhile advertising campaign focused upon online rather than print advertising. This will ensure that your property receives maximum exposure in a shorter period of time.

Deck the halls?

Before decorating your home like the Griswolds, first consider whether potential buyers will share in your festive cheer. An oversized Christmas tree and light-encrusted home may be your idea of yuletide perfection, however some buyers may not celebrate Christmas owing to cultural or religious reasons.

The whole point of an open for inspection is that it provides an opportunity for buyers to envisage what it would be like to live in your home. Unless you are pitching your property solely to families it makes sense to ease up on the Christmas decorations, particularly if you intend to auction your home.

How can LocalAgentFinder help me sell my property over Christmas?

Finding a decent real estate agent that is capable of navigating the Christmas rush is one of the most important factors to bear in mind if you need to sell your home over the holiday season. Should you decide to put your home on the market over the holidays, you’ll want to be sure that you can find a real estate agent who is up to the task. You can request and compare agent proposals by registering your details at LocalAgentFinder. This will help you ensure that you find a qualified, licensed agent who will be willing to work with you during the hectic holiday period.

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