Marketing is one of the most important factors when it comes to selling your home. By generating interest in buyers using a solid marketing strategy, you will increase your chances of a high offer due to competition. It’s also important to have a high number of responders to a potential home sale because this will give you more offers on the table to pick and choose from. One of the main reasons why it’s a good idea to hire a real estate agent is because they will be able to offer you a strong marketing campaign.
Compare real estate agents, including fees, services and commissions at LocalAgentFinder. Find out what type of marketing strategies they are able to provide to aid you in your decision. If you want to go the extra mile and ensure that your house is sold quickly at the highest price, you can also keep the following marketing tips in mind:
Real Estate Photography
Clear, attractive photographs are an essential component of any successful marketing campaign. If you place a listing without very many photos, buyers will assume that you have something to hide. You’ll want to take a wide variety of both interior and exterior photos. Your real estate agent may arrange for professional photographs to be taken, or you can employ one yourself. However, if you are selling your property on a budget, you can try taking some shots on your own. Be sure to take far more than you think you’ll need so that you have plenty of options to choose from. The beauty of digital cameras is that you can take as many photos as you like without paying any extra.
Interior Photo Tips
Make sure that you have plenty of lighting in the room before taking photographs. Take advantage of natural light by pulling back the curtains, and turn on all of the lights in the room as well. This will help illuminate the home’s features.
- Tidy up your house as if you were preparing it for sale before you start shooting. In addition to cleaning the house from top to bottom, you should also clear out any excess clutter and stage each room to make it look its best. You won’t impress any buyers with a depressing scene of dirty dishes and overflowing rubbish bins.
- Don’t forget to highlight interesting or unique features of the home, such as spiral staircases or fireplaces.
- Take care near mirrors or windows. It’s easy for the flash to get caught in the reflection, which will automatically make your photograph look amateurish and can detract from the room’s actual features.
Exterior Photo Tips
- Avoid shooting in direct sunlight. Instead, wait for the ideal conditions or time of day when there is even lighting around the home, rather than harsh light and shadows.
- As with the interior of your home, it’s best to tidy up the house’s exterior before your shoot. You may need to give bushes and trees a bit of pruning, or remove your children’s toys from the yard. Clear away any vehicles, bicycles, or rubbish bins if they are obscuring the shot.
- During the editing process, you can crop out sidewalks, telegraph poles, or other extraneous features. The idea is to get the buyer to focus solely on the house itself.
Placing Online and Print Advertisements
With a stunning set of images in hand, you will be ready to put them to good use. In today’s fast-paced world, most buyers look at online listings first during their search for a home. You can take advantage of this by placing as many online property listings up as possible. Be sure to include contact details, relevant information about the home, and all of your best photos. One of the advantages of working with a real estate agent during this process is the fact that they often have access to more exclusive listings websites. As you compare potential agents using the free online dashboard at LocalAgentFinder, keep this in mind and find out where your listings will be placed.
In addition to online ads, you can also place advertisements in the local and major newspapers. These may or may not allow photos, depending on the type of publication you are advertising in. Although these are more costly than online ads, they can pay off if you run an ad during peak exposure days.
Real Estate Flyers
You can also appeal directly to individuals by having a high-quality set of flyers printed up. You’ll want these to be visually appealing, eye-catching, and informative. As with the advertisements, don’t skimp on photos. These can be distributed anywhere you please, including your neighbours’ mailboxes, open inspections, and your workplace. Don’t be afraid to ask friends and family to pass the flyers out to their networks, to broaden your marketing reach. One good time to pass out flyers would be at a garage sale. You can multitask by making money off of your old junk, clearing out your property, and advertising your home all at the same time!
Community noticeboards and bulletin boards in local shops may also allow you to place your flyers up for interested parties to see. Electronic flyers are a more eco-friendly option, and can be distributed to your full mailing list.
For Sale Signage
Don’t underestimate the power of an old-fashioned sign. You can let any passers-by know that your property is available by putting up a “For Sale” sign in your yard. Most real estate agents will be able to provide this on your behalf. Corner properties may require two signs, to catch the eye of traffic coming from both directions. Be sure to make your contact information large, clear, and easy to read so that drivers will be able to take notice.
Open House Inspections
Although open house inspections may not be ideal for all situations, they can potentially be a useful part of a marketing campaign. If you are in a remote location or if the house isn’t in its best condition, an open house could do more harm than good. Yet in many cases this will help expose your property to buyers, increasing your chances of multiple attractive offers. To maximise your chances of success, be sure to choose the date carefully, avoiding bad weather or public holidays. You can advertise your inspection in online listings, newspapers, and your flyers to help ensure a large turnout.
Because every situation is different, some of these marketing tips may apply to your home while others may not. It’s best to speak to your real estate agent about the current market conditions, competition, and what type of campaign will work the best for you. A strong marketing campaign can make or break your house sale, so it’s worth putting significant effort into.
Start the process of planning for your marketing and sales efforts by getting in touch with a knowledgeable, licensed real estate agent. You’ll find no shortage of qualified agents at LocalAgentFinder. Find out how it works and start comparing real estate agents in your area.
You can also read our following articles as you get started: