John Simpson-Morgan


Raine & Horne St Leonards
540 Pacific Highway
St Leonards NSW 2065

John Simpson-Morgan

About John Simpson-Morgan

With 25 years’ experience on the Lower North Shore, including 15 years as Principal of Raine & Horne St Leonards, John Simpson-Morgan is an outstanding senior sales professional whose greatest points of difference include his dedication to the local area and his ability to always get the job done.

With an exceptional track record for strong sales results, John works tirelessly on behalf of his clients to achieve the sale price their property deserves – no matter what the market conditions. John is also an excellent communicator who ensures both buyers and sellers are kept up-to-date in his campaigns.

A licensed agent and registered property valuer, John is the definition of a ‘local specialist’.

He is thoroughly in-tune with market movements in each of his specialist suburbs of St Leonards, Naremburn, Greenwich and Wollstonecraft, thereby enabling him to provide accurate price appraisals to vendors and speak with authority to buyers about why a property is worth its asking price.

His encyclopedic knowledge of local amenities is especially valuable when dealing with today’s increasing number of out-of-area buyers who need to be sold on the suburb as well as the individual property.

John was an early advocate of the St Leonards apartment market and bought Raine & Horne St Leonards in 1997 after recognising it as a major growth area. Since then, St Leonards has undergone a significant transformation with the development of many high rise apartments. It is now home to some of Sydney’s finest, including Abode and The Forum, and John is among the leading sellers of these properties.

Area Of Specialisation

Career Highlights

Experience Member Since: Jan 2009


After happily using Raine & Horne St Leonards as the estate agent for 4 years when renting out my 1 bedroom apartment, they were the obvious choice when it came time to sell. John Simpson-Morgan and his team put together a stress-free and successful marketing campaign and kept me updated every step of the way. I found John to be very personable and knowledgeable about the local market, and he had invaluable advice about how to present my apartment for sale which undoubtedly led to the sales result which exceeded all my expectations. It was refreshing to find someone so customer-focused and honest as John and his team. It really did take away any stress which could be associated with selling your first property. John happily answered all my questions and always made himself available for my many questions during the process! He kept me updated during the sales campaign, and his honesty and insights were always appreciated. In the end, the whole process was made fun and exciting and

S Harrison / St Leonards

After interviewing a lot of agents to manage our property, we couldn't go past Raine & Horne St Leonards. We were impressed with their professionalism and, given it was our first time as landlords, no question or clarification was too much trouble. John and the team always had time for us to ease our concerns and provided clear guidance and structure over getting our property ready for renting. We have not been disappointed after engaging Raine & Horne St Leonards as our managing agent. The professionalism has continued, everything is done on a timely basis, and most importantly, the approach to finding just the right tenants for our property aligned with what was important to us. We know our place is in experienced hands. I highly recommend Raine & Horne St Leonards.

G. Pritchard / St Leonards

"As serious investors in property, we are more than satisfied with both the sevices and management of our property under Raine & Horne St Leonards and John Simpson-Morgan."

M Adams / St Leonards

Office Location

Suburbs Serviced

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