Over the past two weeks, three new LocalAgentFinder commercials have aired across national TV. The concepts were formed internally, and with the help of actor, Jason Geary, who starred in our previous set of ads. These ideas were brought to life by Fanatic Films and Sandcastle Studios. In the lead up to the ideation and creation of these ads, we undertook a segmentation project which led us to discover distinct groups of home sellers, who need different types of real estate agents to help them sell their properties. Broadly speaking, the types of sellers were:
- Homeowners who are confident in selling and in choosing the right a real estate agent
- Homeowners who are experienced sellers, but wary or cautious of using a real estate agent
- Those who have never sold a property before and are therefore highly stressed
- Highly experienced sellers or investors who are very sceptical of real estate agents
For each of these groups, we discovered that the ‘role’ of a real estate agent differs. For example, a homeowner who has never sold a house before might want to find an an agent who’ll walk them through the entire selling process, from start to finish, minus the jargon. Whereas, a confident home seller might want to find an agent that they can entrust to do all of the hard work, while they carry on with their day-to-day life. Every seller is different. Using these segments, we came up with a concept where we encourage home sellers to find the right real estate agent, whatever their reason for selling, based on real life experiences. We showcase the features of the LocalAgentFinder platform throughout each ad. Below, you can watch our new ads, “Divorce”, “Downsizing” and “Pregnant”. Jason Geary returns this time as the main voiceover.
If you’re looking to compare real estate agents, you can visit LocalAgentFinder.com.au. Here, you can compare agents including sales history, commissions, marketing fees, homeowner reviews and more.