Thinking of Selling Your House?

Compare local agents side-by-side, for free

Get Started

Top Ten Roles of a Real Estate Agent

Selling or renting your property is a major event in life, and one that is best facilitated with the help of qualified professionals. When you’re getting started, you’ll want to carefully compare proposals from potential real estate agents.

One thing you may notice is many real estate agents charge similar fees. If you plan on selecting an agent based on fees alone, you could miss out on the advantages of showcasing your property in its best light. A good real estate agent is capable of performing numerous roles in the sale of your property, here are the top ten.

Using the free online services at LocalAgentFinder is a great way to get started with learning more about these various roles. You can find out more about how to receive free proposals from potential agents. As you compare these, it’s helpful to keep the following roles of a real estate agent in mind. Click here to get started.

The Right Real Estate Agent:

1. Helps Save You Time

Attempting to conduct viewings or marketing your home on your own can be extremely time-consuming. Using a qualified real estate agent can help save you time. The right real estate agent will know exactly how to ensure that property inspections and viewings go off without a hitch. Your estate agent can help screen renters or buyers who aren’t serious, helping you avoid visits that would be a waste of time. They are proactive about making consistent strides towards a profitable sale, to help reduce the amount of time that your home sits on the market. Estate agents are also lifesavers on inspection days, which they are responsible for organising, attending, and facilitating. They can keep track of prospective buyers and follow up on leads.

2. Is Knowledgeable About Your Local Area

The right real estate agent will not only have a broad general knowledge of the real estate market, but will also be able to use facts about your community to sell your property. This could include in-depth information about:

  • Demographics
  • Housing prices
  • Public transportation
  • Local politics
  • Schools
  • Parks and Recreation
  • Council Fees
  • Crime Statistics

Well-researched agents have insider knowledge about similar properties in the neighbourhood, to help get you the right price.

3. Helps You Choose The Right Pricing Framework

A real estate agent will not dictate your property’s price, but they will provide you with all of the facts, figures and hidden pieces of data that you need so that you can choose a realistic target price. They will use a variety of tools to help you formulate a strategy, including the current market supply and demand, the market history in your area and regional conditions. With this information, the agent can help you to present your property in the most profitable light. If repairs or other upgrades would drastically improve the selling price of your property, you can take this information into consideration. It’s in both of you and your agent’s interests to make your property look its best to reach a high sale price.

4. Closely Follows Current Market Conditions

It takes time, background knowledge and experience to stay on top of all of the market-condition data in the real estate industry. A real estate agent will share the current data with you to help you in your buying or selling process.

This data could include the following variables:

  • The average square metre cost of houses similar to your own
  • The average time that homes in your area spend on the market
  • The median and average sales prices in your region
  • Ratios of the first listed prices sold vs. the final listed prices sold
  • The total percentage of homes in your area that have sold in the past year

All of this knowledge can be presented to you by your agent in order to help you choose the best course of action, and determine whether it’s the right time to sell your home.

5. Can Effectively Promote And Market Your Home

One of the most important roles that a real estate agent plays is providing current advice on how to sell your home for the highest price in the shortest span of time. This includes advising you about marketing, advertising and using media coverage to meet your goal. You can expect to receive in-depth advice and a full marketing strategy which should include marketing across numerous channels.

It’s a good idea to take a closer look at individual agent’s marketing strategies before you sign any contract, to plan your budget accordingly. The right real estate agent will use as many marketing avenues as possible to achieve success.

6. Uses Networking Opportunities With Other Professionals, Clients, And Agents

When you start using the services of a good real estate agent, you’ll also gain access to their professional network. Successful agents must work together with other professionals whose services you could also use to buy or sell a house. They can help you find other professionals with strong reputations at competitive prices and can show you a reference list of companies that they have worked with in the past. Most sellers can expect their real estate agent to have a real estate database loaded with potential buyers and business contacts.

7. Assists With Negotiation Using The Utmost Confidentiality

Negotiating prices is one of the aspects of real estate transactions that many property owners dread. A skilled real estate agent will have the experience and legal knowledge that is needed to negotiate a deal in your best interests. Without the emotional attachment that you have for your property, a real estate agent is capable of looking at the situation with a calm, level head and can use facts and data to best present your case; withholding any sensitive or personal information to keep confidentiality intact.

8. Takes Care Of Paperwork Down To The Finest Detail

Like any legal transaction, buying or selling a house is an act accompanied with a thick stack of paperwork. It’s the duty of a real estate agent to manage the administrative side of a sale for you, ensuring that no detail is overlooked. This can help save you time and avoid any small errors that could cost you money. The real estate agent will draw up the Contract of Sale and help provide guidance on legal and financial services.

9. Answers Queries After A Deal Is Finalised

You may think that once you have closed a deal, the transaction is complete. Yet there are circumstances in which fine details may have been overlooked. A real estate agent can help right any wrongs and smooth over any problems. This could include assisting you with property taxes, further fees or other legal issues. The right real estate agent will continue to work with you after receiving a commission in order to ensure that you receive the highest level of customer care.

10. Networks For Future Business Opportunities

A successful real estate agent must always be on top of potential sales leads and referrals. It’s in their best interest to be proactive in creating interest on the part of both buyers and sellers. They can then follow up on any business they receive by keeping their clientele satisfied, to drum up future business, receive referrals and improve their reputation. They may keep in touch after a transaction has been completed for these purposes.

Get Started

Register now to get in touch with highly qualified, professional real estate agents who can fulfil all of these roles and more. At LocalAgentFinder, you can compare and select the agent who will best represent your property with an intelligent marketing strategy. For a satisfying selling experience, it’s worth taking the time to compare options using this free, no-obligation service.

LocalAgentFinder View all articles by LocalAgentFinder

The only place to compare agent fees online.

In the market for an agent?

Thousands of agents have posted their details online for you to view

Get Started