One of the first factors that people think of when selling a property are real…
The constant strides of technology have been a real help to both buyers and sellers, who can use the internet to find information or advertise a property. In this day and age, if you are thinking about selling your home you’ll want to use all of the media channels available to you to make a lasting impact on buyers. The internet provides an efficient way to reach out to millions of potential buyers, in a far more dynamic way than what is possible with a tiny newspaper classified advert. One platform to explore is video. With free video hosting websites like YouTube out there, it’s possible to showcase all the features of your home in a three-dimensional way.
A good place to start is by finding a real estate agent who is experienced with using these new forms of technology to sell homes. As you compare and contrast potential agencies using comparison tools like the free online dashboard at LocalAgentFinder, you’ll want to pay attention to marketing strategies. Register your details and start receiving proposals from agents near you. This allows you to choose a real estate agency that knows how to best utilise new media in their market strategy. You can then get started with creating a sales video of your home.
Selecting Video Equipment
To create a high-quality, professional video you’ll need the right equipment. To begin with, you’ll need a video camera. Your real estate agent may be able to provide this, or you could purchase or borrow your own. Look for a camera with a wide lens, and use HD when you are shooting for the highest resolution picture. Don’t try and cut corners by using the video feature on your mobile phone, or you’ll only leave an amateur impression on buyers. Uploading to the web usually involves compression which can make an already choppy video go from bad to worse.
Another piece of equipment to invest in is a tripod. A shaky hand can cause jiggling footage that will make buyers feel more nauseous than intrigued. As you show off different features of the home, you could use the zoom feature to create an illusion of movement. A simple trolley can also be used to glide through the home with a smooth movement. To suit this purpose, you can use anything flat that has wheels on the bottom, even a skateboard. Video editing software will also come in handy because it’s quite difficult to take a long shot without any need for editing. This software will allow you to delete parts that don’t work, move sections around to create the right order, and even add music over the top. These will all make your video appear more professional.
Preparing for Filming
It’s helpful to sit down and think about your video before you actually start filming. You may want to watch similar videos online to get a feel for what other sellers have done. Most people choose to give a virtual walk-through. This method involves shooting footage as if the seller was actually guiding the buyer through their home. The benefit of this type of video is that it provides a permanent open inspection to viewers, open all week and at all times of day. However, with this in mind remember that you want to prepare for the video shoot just as you would if you were preparing for an open inspection.
It’s helpful to have a real estate agent walk through your home before you begin filming, to offer advice about staging the property and which features to highlight. You can choose a real estate agent using the comparison service at LocalAgentFinder who knows your local neighbourhood well. This means that they will know comparable homes in the area, and what type of marketing techniques they are using.
To prepare your house before you start filming, you’ll want to clean it from top to bottom. Prepare each room to show off its function and best features. Remove any evidence of pets such as food bowls, toys, and beds. Open up the windows and turn on every light to create a bright, cheerful ambience. If you have a fireplace, you can build a roaring and cosy fire. Set the dining table with attractive and colourful dishes and wine glasses, as if you were about to throw a dinner party. Arrange clean towels and linens in bathrooms and bedrooms, and place a bowl of fresh fruit in the kitchen. All of these little details will make your home look more attractive and inviting in the video.
Tips for Filming
Show the highlights of your property first, to grab the viewer’s attention. If you start off with an underwhelming shot of the garage, potential buyers will most likely click to the next link without even bothering to watch the rest of your masterpiece. Be sure that when your audience hits play, they are greeted with the standout features of your home that will make them want to see more. This could include the amazing view from your bedroom window, or the modern features of your kitchen. This is particularly true if the real estate industry is in a slump in your area.
As you film your property, don’t just focus on the interior features but also on the surroundings. The benefit of making your own video is that you can include any details that you feel are important. This could include shots of the neighbourhood or community. Use information about your target demographic in your favour. For example, if you are trying to sell your home to a family, you could film the nearby school and include a testimonial from a neighbour sharing how safe the area is. On the other hand, if you are trying to appeal to students or young professionals, you could showcase how close public transport is to the home, along with standout nightlife in the area.
Always film more than you think you will need. This can always be edited down later using your editing software. It’s better to have too much footage than not enough to work with, or you’ll need to reshoot.
It’s tempting to keep all of your brilliant scenes in the picture, but try to keep the video to four minutes or less. Online audiences have short attention spans, and will grow bored easily if the video starts to drag on. Audio will help keep the video interesting. You could choose to feature a running commentary on your virtual tour, or add music to the video. Try to avoid the use of special effects. Crazy transitions or fast zoom effects will make your video look more amateurish than arty.
Sharing Your Video
Once you have your video shot and edited, the next step is to put it online. In addition to YouTube, you can upload it to a variety of other video websites to gain as much exposure as possible. Take care to optimise your video title for the internet and use tags to make it easy to find. Using a generic video title like “My House Video” will only get it lost in the shuffle, because it’s too vague. Including the type of property you are selling as well as the area will make it easier for viewers to find using search tools, such as “Two-Story Condo for Sale in Carlton, VIC 3053.” Search tags make the video easier to find. These could include terms related to real estate.
Be sure to put a direct link to the listing in the video’s description rather than in the video itself. That way, if the asking price or other details change you won’t have to re-edit your work. As buyers start to visit your home for open inspections, take care that your property is in the same condition as in the video. You don’t want them to feel cheated or that you misrepresented your property in the video.
Many real estate agencies now include videos as part of their online marketing strategies. Before choosing a real estate agent, you’ll want to ask about their marketing options to find one that will work with you. You can start this process by registering your details at LocalAgentFinder. This service has been used by property owners and real estate agents since 2007, and has thousands of experienced agents registered Australia wide.
You can also learn more from our following articles:
- Selling Property by Private Sale: The Pros and Cons
- Benefits of a Home Inspection before Selling a Property
- What Sort of Marketing Costs Should I Expect When Selling a Home
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