Location & property value
Rates change by suburb and home value. Metro areas and high value homes often attract lower fees.
New South Wales is Australia's most populous state, with around 8.4 million residents and roughly two-thirds in Greater Sydney — the country's largest metro market and most expensive property market. Sydney's high property values and deep agent pool drive strong competition for listings, while regional NSW (Newcastle, Wollongong, the Central Coast) is one of the most substantial regional markets in the country.
Real estate agent commissions in NSW typically sit in the mid-to-lower range of the national 2–3% band, with regional areas trending higher than Sydney. Comparing 2–3 local agents directly is the most reliable way to find a competitive rate.
Rates change by suburb and home value. Metro areas and high value homes often attract lower fees.
More experienced agents may charge higher fees but typically deliver stronger results.
Marketing, staging and other extras vary by agent and can influence your final cost.
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Some NSW real estate agents include marketing fees within their commission, and other agents will charge it as an additional cost. It's a good idea to request a breakdown of marketing costs from your real estate agent before you sign on to ensure you'll get the most bang for your buck. However, depending on the property value, marketing and advertising costs vary widely, ranging from $2500 to $12,500 or 0.5 to 1% of the property value.
Experienced agents will create an extensive print and online marketing campaign that targets your key buyer demographic. The more potential buyers who know your property is for sale, the likelihood you'll sell for the highest price possible. Therefore, the marketing costs should include the following:
Related article: What Sort of Marketing Costs Should I Expect When Selling a Home?
Similar to marketing fees, some real estate agents will charge an auctioneer fee on top of the commission amount. This is for the professional auctioneer's services on auction day. An auctioneer fee generally sits at around the $600 mark.
Home staging is the process of preparing your home for inspections, professional photos and auction day. Home staging services may involve simple styling tips all the way to furnishing your home for the duration of the selling campaign.
A good real estate agent will either be able to give you Home staging advice themselves, generally as a part of their commission, or may connect you with professional home stagers in your area.
In NSW, home staging costs can range from $2000 to $8000 depending on the level of service, property size and the campaign's duration. We recommend getting tips from your real estate agent as a first step and hiring a professional based on their recommendation.
Solicitors in NSW typically charge between $700 and $1300 for legal and conveyancing costs.
Other potential fees to be aware of when your property sells include moving costs, capital gains tax and a mortgage discharge fee, which can be between $150 and $1000.
Absolutely! You are within your rights to negotiate the commission a real estate agent charges if you believe it's above average or doesn't reflect the current market conditions. Work on your negotiation skills, then speak to a few local agents to see if they're flexible.
While speaking to the agents competing to sell your home, remember to ask what's included in their commission rate. It's also beneficial to mention that you're speaking to a few prospective agents because agents will typically negotiate if they know they're competing with other agents.
Knowing the agent's fees, commission and performance in your suburb before you meet them puts you in a great position to negotiate. LocalAgentFinder's leading online comparison platform, selling guide and agent questionnaires gives you access to this information, contact details and more.
There are two main commission structures: fixed fee versus commission. As the name suggests, a fixed-fee real estate agent charges a predetermined rate. So the agent will get the same flat fee commission whether a property's final sale price is $250,000 or $750,000. The main reason people choose fixed fee agents is that the fee is generally significantly lower than regular agent commission rates. Secondly, houses don't typically stay on the market for long, as agents need a high turnover to earn a decent salary.
The other commission structure is a percentage fee of the final amount the property sold for, as discussed in length above. However, there's also a tiered commission structure to be aware of. This is when a real estate agent gains an extra commission, like a bonus, based on the final sale price. It's an incentive for real estate agents to work hard to get a higher sale price. For example, the agent's commission might be 1.75% for a sale price below $700,000, 2% for a price up to $750,000 and 2% plus a bonus if over $750,000.