Keith Murphy, Sanctuary Cove, 4212

Keith Murphy


Refresh Property Group Pty Ltd - Sanctuary Cove, Sanctuary Cove, 4212

Refresh Property Group Pty Ltd - Sanctuary Cove

P.O Box 1075 Masthead Drive, Sanctuary Cove
Queensland 4212
Agency overview

It may seem like a little thing but it’s vitally important to how we approach business.

And we believe that’s important because it means that when you deal with Refresh Property Group Pty Ltd, you’re talking to a team that has a deep understanding of the Northern End of the Gold Coast, and a ‘locals’ knowledge of what’s important to our community.

We have over 31 years experience in both residential and commercial sales. Refresh Property Group Pty Ltd can guarantee you always receive the very best quality service and advice.

As one of the leading real estate agencies on the Gold Coast, Refresh Property Group Pty Ltd engages only the most experienced and passionate sales people, property managers, leasing consultants and support staff.

We can Guarantee your property will receive the number 1 exposure over any other Real Estate Brands out there when you list your home for sale or for rent through our office and through our Refresh Property Network as everyone seen us on TV, Radio, Newspapers & all print media,, & more.

Therefore, you need the Australia number 1 Real Estate Refresh Property Group Pty Ltd working for you and don't settle for second best.

Our reputation for reliability and results has led to several awards, and has continued to grow our business as a result of word of mouth and repeat business. Our personal, family oriented business approach, along with the strength of the Refresh Property Group Pty Ltd name will ensure a smooth and successful result for your property matters.

Maintaining honesty, integrity and professionalism and providing a level of service and high standards that is unmatched in today’s real estate marketplace, entrusting the sale of your home or commercial property to our team of dedicated professionals is a smart move in today’s market.

Keith has over a 2 decades worth of experience in Real Estate, Property Development, Marketing and Property Management.

Working as a Sales Director previously, he has great knowledge in handling all project marketing and overseeing millions of dollars worth of property transactions. With his relentless enthusiasm, energy and vision he sets his goals high to build a successful business.

Keith was previously the OWNER & Director at LJ Hooker Holland Park, leading a dynamic and dedicated Sales and Property Management team, that is committed to the best customer service, providing a complete Real Estate Service with honesty and integrity as its corner stone.

Keith is a motivated Sales Person who has the determination to get your property sold - I bring my owners offers.

Never be offended when you receive and offer on your property, be offended if you are not getting offers especially when an agent is employed to bring you clients will to purchase.

Marketing Plan

To be able to explain the market fully, a CMA and Appraisal need to be finalised, I can do this research once I understand your property and location (Street Address).

I do need to see your home to give a more accurate indication but sales around do give an idea.

Please consider that this is a statistical analysis and valuation but properties do vary on the scale due to renovations and improvements.

I have a great deal of experience in the area and recently sold a few properties around your (AREA) address. The reports that I will generate and the information gathered are only as a guide and not to be taken as a direct price, the market dictates this. My role is to get you the best price available and achieve or exceed your expectations for marketing and professionalism.

July does put a little more into the market than any other part of the year so looking at the range of prices given by the valuations, your property is tending on the middle end of the spectrum, but just were the market will dictate.

The CMA and valuation I can do generally puts homes like your property in the late $400K - early $500 range (These ranges do change with presentation and fittings – Stainless Steel appliances, stone bench tops etc.) with a heart buyer you can increase on this, but sales around the property have been as low to mid $200K – to high $700

I don’t agree with marketing with a price unless you can be certain the price is correct, the role of the agent is to get the best price for the property not just turn it over.

I have been the principle of Refresh Property Group Pty Ltd for 8 years and have a strong back ground in sales and marketing that I achieved previously from the corporate world. I live locally at Hope Island and specifically sell only Northern Gold Coast.

Recent Sales: Hope Island, Monterey Keys, Oxenford, Coomera.

4 Paddy Place Oxenford 160 days with local agents – SOLD in 2 Weeks to home buyer from Brisbane.
Unit 30, 1 Belongil St Sold 3 Weeks $40K above list sale in complex
62, 19 Santa Barbara Rd Sold 4 Weeks (First property to sell of over $500K in the complex since the GFC)
12, 501 North Hills DRV Sold 3 Weeks (Best Price in the Complex)
2, 11 Cupania Place Palm Beach Sold 2 Weeks Best Price for the STREET since GFC
8 Ragamuffin St, Coomera Sold 4 Weeks (First property to sell of over $500K in the complex since the GFC)
2 Severn St Coomera Sold 4 days ($20,000 above valuation and highest sale for the 3 months Dec 2013)
12 Eastside Esplanade Sold in 2 Days SOLD for over $630,000 first in Area.

But I have never seen the difference in pricing at the moment, and the low values (Bank Valuations are placing on some properties, which in turn is reflecting on sales)

I will also undertake a RPDATA valuation at my cost, so see statistically where your property sits in the current environment.

I would love to help you with the sale of your property, and would be keen to start getting prospective buyers through ASAP, if you choose to go down that direction.

The idea that will always be at heart, is to get the best price available in the current market, so if we are prepared to negotiate we can bring contracts together that even may seem far apart.

Selling Your Property: Gold Coast Market

We recommend when you sell in a property in today's market you don’t put a price on it, when perspective buyers enquire, you give them a guideline on where you believe the property is placed and were the owners might consider selling. Ie: the owners are expecting in the low to mid $400 range etc.

This way you have made contact with the buyers and can negotiate a sales forthwith. The prices I have given are only a guideline, as the market really dictates the price, but the process does work and generally leads to multiple offers, this also gives rise to a great return on the sale price.

How long a property takes to sell, is in direct relation to how many of the same are for sale, and how many buyers are looking for a property like yours. The buyers in the market at the moment are investors and first home buyers, and these people don’t need banks so they are savvier, so if your area is getting bad feedback from the media at the time they use this to drive the price down etc. Reason for not putting a price on the property. The buyers that do need the banks are being drawn over coals for information and servicing, this delays the contracts and settlements.

There is no good or bad time to list a property, it's get it listed and gauge the feedback, and from this feedback you can make your own decisions in selling or hold on.

I have a huge DATABASE of buyers (OVER 15000), Buyers ready to purchase now for the right properties. So the first step would be an electronic mail out at time of registration for the properties, we have been known to rent and sell properties immediately due to having the right contact registered.

If you are happy for me to market, then I can go through the authority documents with you, and get moving with your directions.

As I have advised previously, we won’t put a price on the property, but will communicate this to purchasers on initial contact, so we can negotiate the sale and get you as much as possible in the current market.

Please let me know your thoughts, and what you would like to do moving forward.

I will also keep you up to date with the new listings coming on board.


It is with great pleasure that I write this letter of recommendation for real estate agent Keith Murphy of Refresh Property. We met with Keith for the sale of our investment property, and were so impressed by his professionalism that we entrusted him to act as the selling agent. From the beginning we experienced top-notch realty expertise. Keith gave us weekly updates with statistics as to how many times our house had been visited, and what the feedback was from potential buyers. We were very pleased with the manner in which our home was listed, presented and shown to prospective buyers. The contract and final sale went smoothly, and I highly recommend Mr Murphy for any real estate requirement.

Mike and Sally Pigram ...

—Keith Murphy / Prestige Sales Specialist - Northern Gold Coast

Keith. Traditional agents are hard to come by in this day and age. You are an example of an agent who is professional, courteous and one who goes above and beyond what any typical agent would. Playing out contract after contract. You represented our family, both when we sold our property, and when we purchased our new home. You went to bat for us, marketing our home at a price which other agents would not. Presenting every one of our offers to the vendor no matter how ridiculous it may have come across. Playing out each and every contract in its entirety and working well into the night/weekends to ensure that the signatures were there on the contract, and offers in place. No time was ever a bad time for you. Keith. We thank you appreciate that you are not just “that agent” but rather someone we would call our friend. Keep up that attitude and work ethic. It is extremely rare and hard to come by. Yours sincerely

—Keith Murphy / Prestige Sales Specialist - Northern Gold Coast

To be honest, my experience has been wonderful and hassle free. Being Interstate a certain trust is required, you provide regular feedback, inspection reports and maintenance follow ups, giving me piece of mind that my property is being looked after, which is important to me, as this is a long term investment. Jay Rolla, Melbourne CBD

—Keith Murphy / Prestige Sales Specialist - Northern Gold Coast
Office Location