Anthony Molinaro, Blackburn, 3130

Anthony Molinaro


OBrien Real Estate - Blackburn, Blackburn, 3130

OBrien Real Estate - Blackburn

98 South Parade, Blackburn
Victoria 3130
Agency overview

OBrien Blackburn is a dedicated and client focused agency, led by the dynamic Husband and Wife duo, Frank and Lena Molinaro along with their team. We are a boutique real estate agency and family run business. Once you list with us, you become a part of the family. What this means for you is, personalised service with a 5-star rating. We believe in ensuring the highest quality of care, respect, ethics and honesty to our clients.

The OBrien Blackburn office is a dedicated and client focused agency, run by a team of enthusiastic, experienced and professional agents who work tirelessly to deliver exceptionally strong results for their clients. Led by the dynamic husband and wife duo, Frank and Lena Molinaro, the team, which operates with unparalleled work ethics, high attention to detail and an outstanding level of knowledge, have won numerous awards, recognising the stellar results they consistently deliver to their clients. Frank, Lena and their team are well known throughout the community having lived much of their lives within the area and utilise their exceptional local knowledge to provide relevant, timely and transparent advice to assist their clients in realising their real estate dreams.

Blackburn residents often believe they have hit the jackpot claiming it is the ‘perfect place to live’ with the suburb offering every possible element for an enviable lifestyle. Providing excellent schools, shopping and community support, residents can be in the city within 15 minutes or reach the beautiful Mornington Peninsula within an hour. Hidden gems include the Slater Reserve which offers picturesque walks, a community garden and playgrounds perfect for young families. For those who enjoy eating out, there are unlimited options to choose from all of which are reasonably priced. With so many advantages to living in such a gorgeous piece of Melbourne, it’s not a wonder residents never want to leave!

Frank, Lena and the team are available seven days a week and would be delighted to help you achieve your real estate goals.

Our rent roll has continuance growth over 20 years, and our client relationships span decades with great support and a strong focus on investor and tenant satisfaction.

Marketing Plan

Marketing for Results...

With the rise of the digital world, there are now more avenues than ever to utilise in marketing your home and there is no franchise more digitally savvy than OBrien Realestate. We combine traditional forms of marketing with our online know how, guiding you through contemporary marketing campaigns which will attract qualified buyers, cutting down time to sell and achieving the outcome you desire.


Quality photos are the most important tool in catching the attention of potential buyers and we assist in engaging a professional property photographer to shoot an extensive selection of high quality photographs, to be used on digital platforms and in printed marketing campaigns.


Print media remains a popular medium for real estate marketing. Print includes a variety of channels such as newspapers, real estate brochures, property magazines, home specific flyers and other forms of promotional collateral. We design and roll out sharp and innovative print marketing campaigns to achieve cut through with potential buyers.


In today’s digital era, the play button is becoming an irresistible call to action with online video now accounting for 50% of mobile traffic, which highlights how powerful the video medium is and why it’s a worthy addition to your marketing campaign. We will work with you to shoot a powerful and on point video to showcase the flow of your property, enabling a potential buyer to view your property online as though they were walking through it in real time.


Advertising your property on popular real estate websites, means that it’s accessible anytime anywhere by thousands of potential buyers. Our Stockdale & Leggo agents effectively utilise the “feature property” listings on the major real estate websites which enables your property to be “ranked higher” in the list of homes for sale in your suburb, setting your home apart from competitors.

Social Media

We run on brand, fresh and thought provoking social media campaigns which cut through the noise to reach potential buyers. Our agents leverage social media platforms such as Facebook, Instagram, Twitter and LinkedIn to connect directly with qualified parties, emotionally engaging with them and showcasing the key features of your home at every opportunity.


The signboard is a key tool in communicating 'the story' of your property to passers by, enticing interested parties to contact your OBrien agent. Our signboards are designed for maximum exposure with key information, an outline of the property’s main selling benefits and an interior colour photograph allowing the prospective buyer to get a “glimpse” into their future home. Our high quality signboards attract numerous potential buyers on a regular basis, demonstrating once again, how strong the OBrien brand is within the market.


Thanks for your work so far ?we will definitely be recommending you to anyone who asks us which agent they should have. We still have friends and family in the area.

With two owners living on the Gold Coast and one living in Wonthaggi and never meeting face to face it has been an interesting exercise.

Your patience, guidance, knowledge and confidence have been invaluable to us.

Kind regards

Michael and Scott

—Michael And Scott / 11 Troy Court, Forest Hill Vic 3131

This was the most difficult decision in my life! This was my home of 24 years and where my kids have grown up.

The memories counted for more than any price the market was going to put on my property. I called several agents in and some that I had a previous connection with but the professionalism, humility, sincerity and knowledge of both Michael and Anthony where beyond reproach. This initial impression manifested itself in real action with a professional, well thought strategic and purposeful plan to meet my requirements and to ensure that everything that can be done was done to give my property every chance to sell. All concerns were dealt with quickly and my confidence in Anthony and Michael was such that I let them do what they needed and they came thru in all aspects. We all hinge our impressions on what price is achieved (which of course is important) and I wasn't disappointed but Michael and Anthony bring more than that to the table and ultimately that's what counts!

—Paul Smaldino / 1/53 Diana Drive, Blackburn North

Dear Frank and Anthony,

I was a salesman for most of my working life and I know how easy it is to sell a product that is neat, tidy and is much sort after. I also know that when you have to sell a product that you yourself would think twice about before you would but it, you have to work very hard.

So, I was very impressed with your efforts last saturday morning and indeed the whole selling process that you have carried out over the last few months. The work you put into trying to create the positive aspects of this property was quite amazing and certainly produced the best results that we could expect.

Whilst I am in no hurry to repeat this experience in the very near future, if it does arise I shall be knocking on your door again.

Thank you both for the professional way in which you conduct your business.

Many thanks on behalf of my family.

Kind Regards,

Tony Aldridge

—Tony Aldridge / 25 Springvale Road, Nunawading
Office Location