Since 1907 our family of agents has been a prominent force in Inner West real estate. We’re proud, passionate locals who are dedicated to giving back to the community we know and love. Because we’ve been around for so long, we understand the market intimately and have experienced all of its ups and downs. We’ve been right there as the Inner West has emerged as one of Sydney’s most desirable lifestyle addresses, with our clients sharing in this prosperity.
Overall Marketing Strategy
1. Attract the maximum level of buyer engagement and enquiry. More Buyers Engaged = More Competition. More Competition invariably produces a higher sale price. Skilful advertising and pricing strategy is implemented.
2. Customise property marketing to attract the appropriate buyer. A specific choice of images, copy, and floorplan style drives a focus on where we market, what mediums we communicate in, and timing of exposure.
3. Emphasis on cost-effective delivery. The operative impact of marketing investment means we treat it with great diligence, and invest it with care.
Over 80% of all buyer enquiries are attained by way of website searches therefore we showcase the property on our own website. This is often the first port of call for those searching for homes in the area. Concurrently, we advertise on realestate.com.au, domain.com.au, realestateview.com.au , allhomes.com.au, homehound.com.au, thehomepage.com.au, homely.com.au, millionplus.com.au and property.com.au.
The simple truth is that not all databasesare born equal. Kelly’s database is truly local, encapsulates buyers in target markets, and additionally reaches those buyers who have registered their interest in buying homes similar to ones we are selling. Furthermore, all agents have access to the same one, and share contacts.
Direct Mail Strategy
We undertake ‘Invitation’ style letterbox drops to the immediate surrounding area of the sale property. Moreover we undertake a direct mail campaign by way of personalised letters, encouraging owners to introduce friends, or to attend open homes. This assists us in our search for competitive buyers.
Print Advertising Strategy
The Inner West City Edition is delivered to homes and distributed to retail outlets across the region. In total it attracts 96,000 readers every week. Homes marketed across both print and online generally generate a higher sales price.
Selling Approach - auction versus private treaty: There are pro's and con's to both strategies with many factors to consider including what your property is and what is most important to you in the sales process. We perform both types of sale and have an in-house auctioneer for your advantage. I would always discuss this with the potential vendors to make sure we choose the best option for them.