Harold Wolf, Potts Point, 2011

Harold Wolf

Sales Executive

Laing and Simmons Potts Point, Potts Point, 2011

Laing and Simmons Potts Point

145 Victoria Street, Potts Point, New South Wales 2011
Agency Overview
Potts Point is the setting for the very first Laing+Simmons office, so the area has some special significance to us.
The Laing+Simmons Potts Point team specialises in residential and commercial sales and property management on the city fringe, from Potts Point, Elizabeth Bay, Rushcutters Bay and Woolloomooloo to Darlinghurst, Surry Hills, Darling Point, Edgecliff and Paddington.
We sell and lease all types of properties and maintain that premium results can be achieved at any price level.
We believe that outstanding presentation, strategic and high impact visual marketing, genuine client service and superior sales and leasing skills are the core ingredients for a premium outcome.
If you would like to find out how I can make a difference and help you move forward with your plans, please feel welcome to contact me on 0421 696 399 or send an email to haroldw@lspp.com.au)
Marketing Plan
Successful marketing of a property starts with correct pricing.
The most expensive marketing campaign is of no effects if buyers perceive a property as overpriced.
Presentation is paramount and attracts buyers' interest.
Less is always more and an empty property will find a new owner quicker than a cluttered one.
People want the experience of space and need to able to see themselves living in a property with all their possessions.
Depending on the type of property professional styling might help in achieving a premium result.
The internet is the most commonly used advertising portal and all properties are marketed via the web nowadays.
We advertise on realestate.com.au, domain.com.au, allhomes.com.au, the homepage.com.au,
homehound.com.au, realestateview.com.au, homely.com.au and of course the Laing + Simmons website.
Much more costly though, but printed media still works, especially with higher end properties where buyers are attracted by large and well styled photography.
Some properties are harder to price than others and they should be marketed for Auction.
Also properties with outstanding features or in areas of high demand should be sold by Auction rather than by Private Treaty. This is our suggestion but we always work with what is most comfortable for every individual client. There is one size fits all approach.
Usually I begin every marketing campaign with a VIP invitation to our data bases and colleagues from the industry. Often properties get snapped up by buyers before the public display which will save the seller most of their marketing expenses and also the efforts around open house inspections.
Again, this will all be on the agenda during the listing presentation and every sales strategy will be fully customised to the needs and wants of the seller.)

“Harold Wolf was the agent responsible for selling my house in 5 Ormond Street, Paddington.
We achieved $1.8M for the three bedroom terrace with a rooftop terrace but no parking, which was a record for the area and at the top of the range we could have expected.
The house was unusual and required both, finding a particular type of buyer and a degree of emotional wow-factor. Harold worked all this out and created a very targeted marketing campaign to attract such buyers.
He was always very diligent on my behalf and took on a lot of work to help me present the property. I always felt he was on my side and that his advice was sound and honest.
I would highly recommend him to sell any property.”

Carolyn Taylor – Author of ‘Walking the Talk’

Carolyn Taylor / Paddington

“Dear Harold,
Little did we know that when you sent a circular around regarding property evaluations that a couple of months later we were able to sell our property.
We would like to thank you for your help in realizing the sale very much to our satisfaction and hopefully yours.
We would have no hesitation in recommending Laing + Simmons and in particular yourself as agent for their transactions."

Many Thanks,
Robert and Fay Neill – Retirees – July 2014

Robert & Fay Neill / Potts Point

“Dear Harold,
I would like to thank you for the successful sale of my city apartment.
Given market conditions, I was very impressed you sold within 8 weeks of listing and also found me a buyer who paid me the price I was after – not a small achievement given I was after more than anyone else had paid for a similar apartment in my block.
It was the effort and professionalism you brought to the sale that got us over the line.
I would have no hesitation in seeking your assistance if I sell another property in the future.”
Thanks and regards,

Christian Gillies - Pyrmont

Christian Gillies / Pyrmont
Office Location