Luke McDonnell, Potts Point, 2011

Luke McDonnell

Sales Executive

Richardson & Wrench Elizabeth Bay/Potts Point, Potts Point, 2011

Richardson & Wrench Elizabeth Bay/Potts Point

75 Macleay Street, Potts Point
New South Wales 2011
Agency overview

We are the largest, most long standing & most efficient selling agent in the 2011 postcode, not because "we" said so but because the "facts" show this, we have the largest market share of sales in this post code and the reason for this is our previous results.
We enjoy selling good local property to local people and we believe we are very good at at.

Marketing Plan

I believe in the current market, in this suburb the best method of sale for a property in that price range is Auction ( no more expensive then selling as private treaty)
It allows you the benefits of marketing the property without an initial fixed price, the option of selling prior to auction fro a premium price, selling at auction with healthy completion or a third level of selling after auction with a fixed price if need be.
As apposed to sticking it on for sale at a price and leaving not much room to move.


"Luke is as likeable as he is an extremely effective agent. I originally contacted him after I had watched him consistently achieve amazing prices for properties in the area of our investment units. He was patient as we procrastinated, respectful through the multiple agent quoting process and charming when we didn't go ahead. A year later when I re-contacted him he again came through, ultimately selling our unit for a price we were very happy with. More so, he made the process so easy and pleasant. It's worth listening to Luke, his advice his good, his delivery honest and trustworthy. Use this guy, he is great."
By Suzanne D – 30/20 Springfield Ave

—Suzanne D / Potts Point

"l was really happy with the way that Luke conducted the sale, he has a great relaxed and genuine personality that l felt comfortable with right away and throughout the campaign. Luke has a great knowledge of the area and with his honesty always gave realistic figures. As well as achieving a great price for my apartment, Luke also arranged a painter, stylist and solicitor for me. l would only highly recommend Luke to anyone wanting a smooth sale from the start to the end."
By C Coucher – 39/20 Springfield Ave

—C Coucher / Potts Point

"Luke sold us our apartment in the Gazebo in 2012. He was professional and worked for us as well as the vendor. We would never have secured our first home without him. When it came time to sell for our growing family, Luke was the obvious choice. He ran a stella campaign and when it came to the auction, the bidding war saw our reserve smashed within seconds. The final result saw a capital uplift of close to 60% in just 3 years. We are 100% convinced this was a result of Luke and how he managed the campaign with such key attention to detail. Our lives are forever changed because of Luke and when we buy again in the area, we wouldn't think twice before going straight to Luke."
By M McQueen & M Smith – T104/2 Elizabeth Bay Rd

—Matt & Matt S / Elizabeth Bay
Office Location