When it comes to selling your home you want to choose a real estate agent that knows your area better than anyone else, has a reputation that precedes them and has a long history of proven success. Since 1971, Nelson Alexander has been selling homes across the north of Melbourne out of our 14 offices including Ascot Vale, Brunswick, Carlton North, Coburg, Essendon, Fitzroy, Flemington, Ivanhoe, Keilor East, Kew, Northcote, Pascoe Vale and Preston and were recently awarded the REIA 2015 Large Residential Agency of the Year Award. Why do so many people choose Nelson Alexander?
Nelson Alexander Strategy
We believe in the right sale, not just a quick sale. Our strategy is simple: we find multiple buyers who are emotionally connected to your property and then create a transparent and competitive environment to get you the very best sales result.
Total Team Approach
Nelson Alexander is one of Melbourne’s few remaining wholly owned real estate businesses spread out over our multiple offices - this means each office is working together and not in competition. Although you are employing one agent, you have nearly 110 others working for you behind the scenes.
Outstanding Track Record
A high quality real estate marketing campaign ensures there is no one in the market who hasn’t considered your property. Working together, we implement the most effective marketing strategy, leverage our expertise in the online arena and engage our media relationships for maximum exposure.
Concentrated Database and CRM
The Nelson Alexander foot print is completely interconnected and therefore our database of buyers and home owners is of a high quality. Our ability to quickly generate buyer interest and competition via phone, email or SMS is a primary reason we have some of the lowest days on market.
Our connection with the local communities we serve runs deep within our company’s culture, and we are active and passionate about delivering meaningful responses through the Nelson Alexander Charitable Foundation, which has donated over $1.75m to worthwhile causes since its inception in 2005.
Marketing the home
How will the agent market your property, and why are they making those advertising choices? Take a look at how they’ve chosen to market other properties in the past, and ask them to walk you through how the strategies they utilised led to a successful end result. The best agents are strategic with marketing, employing the strategies that will showcase your property in front of as many of the right buyers as possible. Saturating the media is far less important than targeting the correct buyer pool, and not all forms of advertising expenditure are appropriate for every property.
Compare the marketing strategies different agents will employ to get an idea of who really understands the best way to market the property and make the most of its unique selling points.
Attracting the buyers
Who is your likely buyer pool, and how will the agent reach out to them? Do they have a database already filled with buyers who may be interested in your property? Ask about open-for-inspections and how they’ll be run; if you really want to get a feel for a particular agent’s style, go undercover at one of their opens or auctions. Take note of how they engage with buyers – you’re looking for someone who can create trust.
A knowledgeable agent will recommend effective ways to present the property in order to maximise its impact and eventual selling price.
Knowing the area
What do they know about the local area? Someone with inside knowledge of the surrounds is better placed to serve your home because they’ll have an innate understanding of the trends and forces at play. Look for someone with extensive local experience, or even someone who lives in the suburb or grew up there. A local will truly understand what makes the suburb unique.
Nelson Alexander provided an excellent service from the first meeting to discuss the sale, to preparing my home for advertising, always keeping me informed of home visits and market interest. A knowledgeable company on what is happening in market and how to get the best result. At all times I felt the team was open and transparent and available to me. Nelson Alexander were thorough in their follow up of potential buyers and on the day the interested parties turned up. The result exceeded my expectations. I would highly recommend NA to family and friends because of the excellent service and result, Thank you to you all Luke, Monique and Natalie.
Selling my home through Luke and his team was a very positive experience. The team are extremely responsive and really easy to communicate with.
I would recommend them to both my friends and family and I am extremely happy with the entire process throughout the sale and the outcome of the auction. Thank you all for your hard work.
My overall experience was excellent. Luke and Monique are very easy to deal with, kept me informed throughout the process, and always acted professionally and ethically. Natalie was also fantastic when explaining the marketing choices and costs, and also kept me informed on a weekly basis as to the production schedule for all the ads.
I would not hesitate to recommend Luke to friends and family to and I would consider them first when selling again. This was as a straightforward and painless process and overall very good experience selling the property.