Mirela Saric, Manly, 2095

Mirela Saric

Sales Executive

McGrath Manly, Manly, 2095

McGrath Manly

54-68 West Esplanade, Manly, New South Wales 2095
Agency Overview
Located on Sydney’s beautiful harbourside, McGrath Manly is a leading agency with a highly productive and professional team representing the Northern Beaches real estate market. From sales through to property management, they are top performing authorities on this world acclaimed locality. The comprehensive range of services extends to a sister office in Seaforth; providing clients with an outstanding level of customer service backed by impressive results.)
Marketing Plan
Method of Sale

In order to achieve the last dollar from today’s market place within a reasonable timeframe, the right strategy and agent are crucial. The most effective method of maximising the sale price of a property would be Public Auction. We expect there would be considerable demand for the property if presented to the open market and the competitive nature of an auction will ensure that we achieve the highest price. The current Auction clearance rate sits at a record high reflecting the strength of the market at the moment due to limited properties for sale and a surplus of active buyers.

The main benefits include:
1. Competitive Bidding
This makes the buyers bid against each other rather than try and pull your price down. This means the negotiations are always in an upward direction.
2. Eliminates The Pricing Issue
The reserve price for an auction is usually set just before the auction. Therefore, we will have the benefit of receiving 4 weeks of market feedback to help us determine the true selling value of the property.
3.Places a Time Frame on the Selling Process
Private Treaty selling is an open-ended sale process that can continue indefinitely, whereas with an auction the buyers have a set time frame to work within. This ensures that all buyers give the property their full attention during the selling period, culminating in a process that is focussed and successful.
4.Purchase Prior To Auction
The auction process offers buyers the option to negotiate a purchase before auction. The buyer is then required to complete all formalities prior to the auction date. The benefit of this is being in control of the price, plus the confidentiality of the buyer and price.

This would entail a combination of our database, internet and some print marketing. To expose the property to the maximum number of buyers in our Target Market we would recommend the following:
Professional photos
Colour floor plan & site plan
Property Video
Premium Internet placement
Photo signboard
High quality brochures
E-Brochure sent to all suitable buyers across the entire McGrath network
Manly Daily Exposure
Chinese Property Weekly)
Office Location