Scott Moon, Kent Town, 5067

Scott Moon

Sales Consultant

Harris Real Estate Pty Ltd - RLA 226409, Kent Town, 5067

Harris Real Estate Pty Ltd - RLA 226409

5-9 Rundle Street, Kent Town
South Australia 5067
Agency overview

As an industry leader and award-winning South Australian residential sales and property management agency, we sell over 1500 homes per year and manage over 2500 homes.
From 5 staff in 2010 to 150 staff and 5 offices today - our intentions, values and integrity remain as strong as day one. We have a highly trained team who’ve learned to think like clients, resulting
in world-class service, exceptional results and a positive impact on client experience.

Marketing Plan

Your home and your needs in relation to this sale are unique. We have listened and taken into account a number of important factors to develop a strategy that will deliver the best result for you.

METHOD OF SALE
In the New Release Phase (the first 3 weeks on market), I would recommend either Best Offer (also known as Expression of Interest), or Auction, as they each have a ‘deadline’ which eliminates buyer procrastination and they also create buyer competition.

Of these methods, Auction by Fixed Date Sale offers you the perfect combination of Best Offer and Auction. By encouraging offers during the marketing campaign we gain valuable feedback in price by virtue of offers, we also capture “A” grade buyers that may not be able to bid at Auction but are willing to make a higher offer, buyers that have missed out on a few properties already and do not want to risk being outbid at another Auction and prepared to make a walkaway offer before Auction etc. etc. We then evaluate this feedback and the property is sold before Auction or we gain market feedback on price and where the market value is and continue to market well educated on value expectations.

If your timeframe allows for it then it is also a good option to let us offer the property to our database and private clients with a purchasing criteria matching you property. This is a fantastic way to not only gauge pricing feedback but we are in some cases able to sell a property for a premium price, by generating a sense of urgency around having an exclusive limited time opportunity to purchase before going on the market.

TIMING
We require 7 days from the time of photography to collate all the marketing artwork for proofing. For example, we would plan to have photography and copywriter on a Thursday and on the Monday we would start collating all the marketing artwork ready for proofing with you on the Tuesday. This will allow plenty of time for us to make any amendments to the artwork and meet the deadlines for printing with the first open for inspection on the Saturday.

MARKETING
We know how to attract the attention of buyers in a crowded market place. Our marketing plan isn’t designed to just find you a buyer, it’s designed to find every possible buyer for your property and leverage them with the right buyer. Because every home is unique, your marketing campaign needs to be specifically tailored to suit your property and your needs. We believe that a combination of internet, press advertising, together with high quality eye-catching photography, detailed floor plans, sophisticated copywriting, signboards and brochures will deliver the most impact and a superior outcome for you.

Office Location