Syd Sherrin, North Melbourne, 3051

Syd Sherrin

Sales Manager

Trent Simpson

Senior Sales Executive

Chris Wong

Senior Sales Executive

About W B Simpson & Son

W.B. Simpson & Son is a family owned and managed real estate firm with a history stretching over 135 years. The firm was established in 1872 by William Simpson and he was joined by his son J.W.A Simpson. Since that time, the eldest sons have followed their father’s footsteps into the family real estate business. More recently, the principal of the firm, Darrell Simpson was joined by his son Richard Simpson, the fifth generation of Simpson to work in the firm since its inception.

Sales Manager, Syd Sherrin comes from the famous Sherrin football family, with affiliations at the Collingwood Football Club. Commencing with W. B. Simpson & Son in 1989, he quickly achieved a following from both vendors and purchasers for the superior level of service he renders. Nothing is too much trouble for Syd and he will assist vendors in preparing their properties for the sale meticulously, attending...

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Team size
4 members
Sales types
Auctions, Fixed date, Off market, Private sale
Languages spoken

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Our marketing strategy

Our Selling Strategy

Our job is not just to sell your property but to get you the hidden 10% extra price that is available in the current market place. We do this by:
1. Exceptional Marketing;
2. Finding the Emotional Buyer;
3. The highest Level of Negotiation; and
4. Using Buyer Competition.


Presentation of your property for sale is extremely important. It can mean the difference between selling and not selling or thousands of dollars on the sales price.

Generally properties present very well with minimal furniture, appliances and clutter. W.B. Simpson & Son can put you in contact with a professional property stylist who will provide quotations for furniture hire and styling if required.

Identifying the Likely Purchaser

Identification of the likely purchasers assists us in targeting the marketing campaign in the right areas so that you receive value for your advertising investment.

Many purchasers in in inner...

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Our office location

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