R W Strong Real Estate was an established and respected real estate practice in Gymea when its founder, Roger Strong, was killed suddenly in a motor boat accident in 1954.
The ever popular Tom Lloyd purchased the business at that time and with his wife, Bunny, continued to grow and develop the agency into one of the best known in the Sutherland Shire.
In 1970, the Lloyd’s purchased the Miranda agency of F R (Fred) Shaw upon his retirement and Bunny ran that business in Miranda until 1976.
The Shaw’s came from a pioneering family in the Shire with Fred’s brother Seymour well known as President of Sutherland Shire Council and is famous for that well known park that was named after him.
The Shaw’s commenced in real estate in 1922 in Cronulla until 1924 when Fred opened his business in Miranda and was later joined by Seymour in that venture.
In 1976, the Miranda office was closed and both businesses were combined into one in our present location in Gymea as Tom’s health had deteriorated. He subsequently passed away in 1977.
Many of our current clients are family members of past clients of R W Strong and F R Shaw.
Fred Shaw was a man of integrity and high ethics and placed the interests of his clients before any other. Tom Lloyd was known as a lovable rogue and was well liked and respected by all.
Doug and Julie Stalker took over ownership of Strong Real Estate in 1978 shortly after Tom’s death and remained at the helm for 25 years. They had the same approach as their predecessor’s; high ethical standards and an excellence in service where the customer is the most important person in the world.
Those 25 years saw Strongs grow to become one of the leading Real Estate Agencies in the Shire and always a leader with innovative marketing ideas and strategies.
David Gossling acquired Strong First National Real Estate in May 2003 and has now taken real estate to an entire new element releasing Strong Property in June 2008. John Poulton then acquired the Sales department November 2014, creating the Strong Property Sales name. John and David both continue to uphold the high work ethic Strongs are known for. Keep watching.
We are very proud to have such a long and valued history and strong local identity.)
There’s a saying in real estate, "you can’t sell a secret". It may seem a bit like justification for the money agents suggest vendors pay to advertise, but when you think about that it makes a lot of sense: no one will know what you have to sell unless you tell them about it.
If you’re willing to pay a couple of hundred dollars on classified ads to tell people about the great lounge suite you have to sell, why wouldn’t you pay a proportional figure to obtain the best price for your most valuable asset? Effective advertising shouldn’t be considered part of your costs but an investment in your eventual profit.
The idea of advertising that your home is on the market is to ensure as many genuine, qualified people as possible are aware of the fact. The more people who see that it’s for sale, the more chance a vendor has of attracting appropriately financed buyers to see it - and to offer for it. The more offers, the more you as vendor will have to pocket - or spend on your next dream home.
However, when you discuss with your agent how your home will be marketed, you shouldn’t be simply thinking about the advertising dollar. Marketing your home successfully is about writing effective copy to describe your property, and about where and how often it should be advertised for maximum effect. A good agent will know how to plan a marketing program that is flexible, and effective and will suit you - not just your home, but your lifestyle.
A Strong Property agent will form a marketing campaign in consultation with you, so you are aware of when, where and how it will be advertised, and why it’s being promoted in that fashion. You must have some input - for instance, to ensure the written description talks about your property and its features as you’d like them described, and that inspections are timed to best suit the loves of people living in it.
Any property can be sold. Any property can be sold for less than the market value. It’s your agent’s job to act in your interests and get the best possible price and conditions of sale.
Without an effective marketing campaign, you really are forcing your agent to work with one hand tied behind his or her back.)
From the start, I found John Poulton to be honest and forthright in his dealings regarding the sale; from the initial assessment and valuation of the property through to any updates on interested parties, the auction process and setting a reserve. I would like to acknowledge John Poulton's communication throughout the process and I felt supported and confident through the sale process. I would highly recommend John Poulton and the Strong Property team.
Marianne Carahalios / Gymea Bay
Having used the services of John Poulton in a sale of a unit at Miranda we were satisfied to use his services once again. From the outset the agency reacted most positively in the marketing and we found the direct sales team most accommodating. Overall we were very happy with the Strong Property approach and would have no hesitation in recommending.
David Wyatt / Loftus
We were so impressed with the way you interacted with ourselves. Your willingness to listen to our needs, and your kindness and patience with us all enabled the whole experience to be a very happy, positive one for us. We would not hesitate to use yourself and Strong Property again, should we have a need to buy or sell again in the future.
Sally Sewell / Miranda